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Artificial Intelligence driven Marketing Communications

Feb 27, 2020 9:06 AM ET

6 Ways Artificial Intelligence Can Be Used in Marketing


iCrowd Newswire - Feb 27, 2020

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Artificial intelligence has been a huge talking point in the world of technology for some time now. Although it’s still a learning process, we have already witnessed some of the amazing things technology can do. No matter how much money you have to spend, it’s sometimes daunting to bring artificial intelligence into your marketing strategies. In recent years, artificial intelligence has become necessary for all businesses that want to remain competitive. Here are six examples of how you could use artificial intelligence within your business.

1.     Sales Forecasting

Artificial intelligence takes the conversion management solutions and sales forecasting to the next level. Marketers are now able to answer difficult strategy related questions by comparing traditional metrics with sophisticated inbound communication. With the introduction of artificial intelligence in marketing, we no longer need to question things as the data gives us all the answers we need.

2.     Know Your Clients

Artificial intelligence allows marketers to know what their consumers really think. Similarly, due to the number of social media platforms operating, AI is able to analyse activities, which means that marketers can understand what their customers want. Many marketers use this information to change the way they market products in order to attract the right people.

3.     Digital Advertising Campaigns

There are a number of ways to make the most out of digital advertising and account-based marketing, but artificial intelligence allows marketers to get a deeper understanding of insights and analysis. Artificial intelligence can access the consumer data that is hidden in social profiles, keyword searches and other online data and provide the marketer with more effective digital ads.

4.     Detailed Consumer Profiles

With the abundance of data that artificial intelligence collects, it will also help you to feed consumer profiles. You will get a deeper understanding of potential clients and consumer activity. This allows you to send the right message to the right person, or tailor it to suit a certain customer’s wants and needs.

5.     Real-Time Conversations

Artificial intelligence is able to analyse large sections of open content and look for trends. This allows you to interact with your consumers straight away in real-time through online platforms and conversations. By communicating with your clients in this way, you will be able to directly influence their decisions. Artificial intelligence allows you to keep track of social conversations and other open groups to spot any similar conversations.

6.     Optimise Your Brand

Many people think that artificial intelligence can only be used online, however, this isn’t the case. Businesses can use artificial intelligence to increase their brand image too. All businesses need to have a strong brand image in order to attract customers. To do this, you should advertise your business well. One example of how artificial intelligence can be used is the fact that it can help design and produce business clothing with your logo on. Printed shirts for work are a brilliant way of making your business stand out from the competition.

Artificial intelligence should be used by all marketing companies, and there’s no time like the present to start. Artificial intelligence is ready to be put to the test in all industries and the marketers should spend their time making sure that their business is ready for continued success, now and in the future.



Contact Information:

Maggie Hammond






Keywords:    Artificial intelligence,Marketers,consumers ,marketing

Tags:    Content Marketing, Extended Distribution, English