Save the straws, are you f*#@king serious?! No, we’re not serious about saving the straws. What we are serious about is raising awareness and proceeds to combat marine pollution with some playful and sarcastic conversation starting tees. Why save the straws you ask? Well, while we’re all about saving the turtles along with all other marine pals, we also are addressing the elephant in the room, we still all secretly love our plastic straws. Come on, how many times has your $6 ice latte just been spoiled by a paper straw turning to mush a few sips in? Ah, there we go, we see you nodding your head in agreement. It’s okay, you’re not alone.
But laughs aside, our end goal is to raise awareness for the crisis happening in our oceans right now. We’ll be bringing a product to market, that not only gets a laugh but a product where proceeds of each sale from every #SAVETHESTRAWS tee will be donated to the Ocean Conservancy in an effort to fight marine pollution, clean up areas in need and protect our marine animals we love so much.
We’ve spent months putting together this campaign, from our comprehensive marketing plan down to sourcing and designing our shirts, the groundwork is done, but now we need YOUR help to bringing it to life. As a thank you for support this project we’ll be letting you get first dibs of your choice of any Save the Straws Merch!
Our biggest challenge, is in marketing and to clearly get our message across. Sure, it’s sarcastic and a bit unconventional, but we don’t want the name to deceive people *too* much. So majority of your support will be to aid our effort in extensive marketing + influencer outreach. Timeline is to open pre-sale on our e-commerce store in early November, and kick off extensive marketing via social media channels to drive traffic and facilitate a full launch with additional product offerings in early 2020.