Running a blog is like playing a competitive sport. There are too many people doing it, most of them are putting serious work and they all want the number one spot. Everyone is making moves to get more traffic redirected to their blogs or websites, and there are so many sites one person can visit before they turn off their computer or smartphone. Available traffic is limited, and you need your fair share if you want to make money online. Lucky for you, this list has seven tried and tested methods to increase your traffic three-fold. Pay special attention to numbers three and four!
1. Promote your blog throughout the internet: use your social media to get your message across.
It does not matter how good your content is, you need people to stumble upon it before they come back regularly. There are all kinds of ways you can promote your blog, but most of them require money. If you don’t want to invest money just yet, there’s a way you can do it for free: social media. Open an Instagram account and then move onto Facebook, Twitter, Pinterest, and as many as you can. Use that to promote your content and reach as many people as you can.
2. Content is about creativity: write better titles.
If you manage to promote yourself, people are going to start visiting your blog. But they may not do it for long. You need to captivate new (and old) visitors when they first visit your site. The problem with this is that we live in the smartphone era: you have a few seconds before someone moves onto another thing. If you want to catch your reader’s attention you need a great title. For example, you decided to read this post because the title was extravagant enough that it warranted your attention. You need to replicate that feeling yourself with your content.
3. Include photos.
A picture is worth a thousand words. Photos will get your point across better than words can, at least 90% of the time. And you don’t even have to take them yourself! There are plenty of websites with stock photos available for free. If you want to go the extra mile, you can hire a pro to take them or do it yourself. Either way, if you are not using photos (or at least pictures) you are doing it wrong!
4. Add subtitles to your videos (Try Audext if you want to do it right.)
If you are posting videos without subtitles, you are shooting yourself in the foot. If you are not using subtitles, you are leaving half of your visitors in the dark: people who are trying to watch a video at work without sound because their boss is around, people with malfunctioning audio in their phone/computer, and even deaf people! I get why you wouldn’t think about subtitles, adding subtitles seems hard. But it isn’t anymore.
Most professional editors I know have started using Audext to add subtitles to their videos with no effort. Audio to text converter Audext is a great audio to text converter and you can use it to transcribe audio files automatically. If you want to easily create subtitles for your videos, all you have to do is take the audio file from your project, run it through Audext and done! Now you have your subtitles ready in a text file, all you have to do is place them in your video.
Remember: Audext only works with audio files, you need to separate the audio track from your video to get your subtitles. It’s easy to do so, so no excuses!
5. Incorporate keywords
SEO is a tricky game, but one you must learn if you want to become successful. Keywords are the bread and butter of blogs. The right keywords can land you a first-page result on Google – and that’s worth thousands of visitors every day. Keep it honest and try not to game the system, search engines will penalize you for that!
6. Add social sharing buttons
If you followed step number 1, you probably have done this already. But if you haven’t, it’s time to get on with it. Add sharing buttons for all social media you can think of, even add a Reddit-share button. Anyone who loves your content will have an easy way to share it with the world.
7. Spend money to promote your blog.
Even if you are doing everything right, you might still fall flat. There’s nothing wrong with that, but there’s a reason for it: you are not a professional at promoting things. You have a blog, a place where you share your passion with the world – or at least something useful other people would like to buy. You are not an online marketing specialist, but you can always hire one. If you want to take things into the next step, you might want to consider hiring a pro or investing in ads to get more traffic into your blog.