Today, packaging plays a significant role in the selling and consumption of a commodity. The packaging and labeling solutions are often diverse depending upon the end-user industries such as food and beverages, automotive, personal and beauty care sectors. However, the entire packaging industry is shifting towards the trends that can maximize the functional and sustainable aspects of a product to enhance customer attention. Innovations in the packaging industry are integrating sustainable packaging solutions which promotes the trend of greener product labels and positively impact the buying patterns of customers as well as emphasize on the functionality. Product label plays a prominent role in driving sales and connecting to the customer. The significance of the investment towards different packaging solutions is to provide a unique, eye-catching label and attain a tangible ROI. The technologies and innovations in the pressure labeling market are inclined to enable a higher sense of trust from the customers. On the other hand, pressure sensitive labels are gaining popularity in the packaging industry owing to their sustainability for packaging products. They enable cost-effectiveness and ease-of-use which is attracting the customers. Along with that, stringent environment rules levied by governments of countries across the globe are further contributing to the increasing investments in the pressure labels market by the manufacturers in the packaging industry. Also, with their high versatility in the product finishing, the demand is thriving among the customers and manufacturers simultaneously. As a result, the pressure labels market growth is surging in recent times.
The Pressure Labels Market size attained a value of $82.5 billion in 2018. Furthermore, the industry avenues are experiencing an uptick with a CAGR of 5.1% over the forecast period 2019-2025.
Collaborative Programs to Combat Counterfeit Boosting the Growth of the Pressure Labels Market
In the innovation-driven economies such as the U.S, Germany, China, and Japan, illicit trade is a major threat to the country’s growth. Counterfeit products wreak havoc creating huge economic losses to the countries and can be harmful to the consumers who purchase them. In various industries such as pharmaceutical, electronics, food and beverages, companies are taking measures to fight counterfeit with tamper-evident seals and anti-counterfeiting strategies. Labeling and packaging is a crucial step to reduce counterfeit. Pressure-sensitive labels play a dominant role in thwarting counterfeiters, especially in pharmaceutical, food and beverage sectors. Counterfeit and pirated goods accounted for 3.3% of the world trade as of 2016. Therefore, companies and government of various countries such as India, U.S, and China are promoting anti-counterfeit programs to promote efficient packaging and labeling techniques’ in the supply chain of the manufacturing. For instance, in 2018, the Authentication Solution Provider Association (ASPA) of India organized a second edition of the Authentication Forum to discuss counterfeit menace in the country. The meeting is organized by industry leaders such as Giriraj foils, The Manipal Group, Monotech Systems, and others while addressed by government officials. The forum addressed to strategically deal with counterfeiters and by enabling companies to invest in brand building, creating patents and copyrights. They also addressed to educate consumers and change the packaging and labeling patterns of the product which thwarts the counterfeit measures. These kinds of collaborative programs are further expanding the pressure labels market sales which work with RFID technology.
RFID – A Smart Game Changer for Pressure Labels to Achieve Traceability
Using barcodes for tracking along with RFID (Radio-Frequency Identification) technology used in the pressure labeling market ensures to combat counterfeit. RFID embedded in the pressure labels offers intelligent label solutions which are widely used for authentication, tracking, and anti-counterfeit of products. On the whole, RFID technology achieves product traceability which is crucial for the end-user industries such as electronics, pharmaceuticals, and food & beverage industries. Therefore, traceability and anti-counterfeit of RFID are augmenting the pressure labels market demand. Along with the demands for RFID labels, the demands for conventional thermal labels, pressure sensitive labels, and transparent labels are also burgeoning with the changing packaging landscape.
Smart Technologies Proliferating the Integration of RFID in the Pressure Labels Market
In the intelligent era, the rapid development of the internet of things (IoT) is enabling the industries to create a sustainable environment. Furthermore, the traditional industries are swiftly pacing towards this revolutionary transformation as IoT offers more convenience in the production. Lately, RFID technology became an integral part of the IoT layer. Interactive technologies such as IoT, cloud computing, big data, and AI-enabled in RFID of pressure labeling enables easier and autonomous checkout which enhances the shopping experience of the customers. These smart packaging solutions are gaining customer traction which is proliferating the integration of RFID in the pressure labels market.
Retail Space and Anti-Counterfeit Amplifying the APAC Pressure Labels Market Size
APAC accounted for the largest part in the global pressure labels market share with about 37.6% in 2018. The demand is attributed to rising industrialization in countries such as China, India, and Japan. China and India are the powerhouses for end-users such as manufacturing, smart appliances, retail, and electronics. India is the fifth largest retail space in the world. Besides, the country is one of the fastest-growing e-commerce markets powered by innovation and internet-driven users. These end-use industries including retail and e-commerce have an immense demand for labeling, predominantly for the pressure labels market owing to its ability to anti-counterfeit and cost-effectiveness. APAC countries such as China, India, Japan, Indonesia, and Pakistan are densely populated which in turn have a huge demand for the packaging of pharmaceutical, food and beverages. Along with that, investments and innovations are disrupting the anti-counterfeit packaging of APAC which is further amplifying the pressure labels market demand in that region. Consequently, the APAC pressure labels market is experiencing huge growth.
Eco-friendly Linerless Labels Bolstering the Pressure Labels Market Growth
Linerless labels are a dominant segment in the pressure labels market growing at a CAGR of 6.2% during the aforementioned period. The growing demand for environmental sustainability driven by the stringent regulations of governments and other associations are propelling the linerless labels market demand. The packaging and labeling regulations amended by organizations such as Environmental Protection Agency (EPA) and European Commission (EU) are influencing the manufacturers and packaging industries to reduce the emissions of CO2 and other harmful gases during the industrial processes. Being environmental-friendly, linerless labels eliminates the use of liner which reduces silicone in a landfill. Furthermore, linerless labels lessen potential workplace damages by removing hazardous slippery liner wastage on the warehouse floor and reduces storage costs. As a result, they are considered as a feasible and economical option by the industries in the pressure labels market. These expedited sustainable advantages of the linerless labels market are bolstering in the pressure labels market growth.
Key Players in the Pressure Labels Market
Companies such as Torraspapel Adestor, UPM-Kymmene OYJ, Coveris Holdings S.A., Henkel AG & Co. KGAA, Mondi PLC, H.B. Fuller, Constantia Flexibles Group GmbH, CCL Industries Inc., Avery Dennison Corporation, and The 3M Company constitute a predominant part in the global pressure labels market size.
Few of the advancements by the pressure labels market players include:
o In 2019, Acucote Inc., a pressure-sensitive adhesive coating manufacturer based out of the United States has expanded its portfolio of pressure-sensitive labels. The company added 19 new pressure-sensitive paper and film constructions to its portfolio to meet with the rising demands of the pharmaceutical packaging industry. Acucote’s six tamper-evident label constructions ensure security and provide brand verification in the markets driven by counterfeit-products making them ideal for destructible labeling and packaging closures.
o In 2018, Resource Label Group, LLC, a US-based full-service label company and a provider of pressure-sensitive labels in shrink sleeve and NFC/RFID technology acquired Spectrum Label Corporation, a California-based supplier of pressure-sensitive labels market for different sectors including food, medical and pharmaceutical. With this acquisition, the Resource Label Group (RLG) will benefit from the flexographic printing solutions and state-of-the-art finishing the technology of the Spectrum label. The innovative products and manufacturing processes along with the robust customer relationships of Spectrum label will become a part of the RLG.
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