Global Mobile Marketing Market 2020 report is a professional and in-depth research report on the world’s major regional market conditions, focusing on the main regions (North America, Europe and Asia-Pacific). It covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key Vendors operating in this Global market.
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Mobile Marketing Market report incorporates distinctive market figures identified with market size, share, Growth, CAGR, cost, and other key elements. It is set up with the utilization of industry-best essential and Secondary research viewpoint and apprises. The global mobile marketing market is expected to grow at a CAGR of over 25%, during the forecast period (2018 – 2023). The scope of the report is limited to solutions offered by various market players from various end-user sectors including retail, telecommunication, travel and logistics, education, automotive, broadcast and media. The regions considered under the scope of the report include Asia-Pacific, North America, Europe, South America, and Middle East and Africa.Mobile marketing is the coherent multichannel promotion of products or services through mobile phone, devices, smartphones, and networks. Mobile marketing channels are the fastest growing mean to connect with the audience since customers check text messages more frequently than emails and as per a report by Marketo, approx. 97% of the text messages are read within 4 minutes of being sent. Hence, each message sent can be highly targeted with a higher response rate than any other means of communication.Retail Sector to Dominate the Mobile Marketing Market over the Forecast PeriodMobile has already started to have a major impact on the retail industry and is increasing day-by-day. Consumers heavily rely on the mobile applications that are available on their devices to compare product prices, check the availability of the product at a store or just request to pick up a purchase from a store. Today, there are numerous retail mobile phone apps being developed to streamline their shopping experience through different marketing and promotional strategy.
Enquire before purchasing this report – https://www.marketreportsworld.com/enquiry/pre-order-enquiry/12347047 Mobile Marketing MarketAccording to research conducted by Statistica, in 2016, the number of mobile apps that were downloaded was around 2.52 billion, and this figure is expected to reach 268.69 billion by 2020. With respect to the retail industry, studies have indicated that the use of retail store apps varies concerning the device available to the user.Asia-Pacific to Hold the Highest Market Share Region in the Mobile Marketing MarketThe APAC region is expected to be the largest revenue generator region for mobile marketing vendors during the forecast period, followed by North America. The market growth in developing countries of Asia-Pacific regions can be accounted for the enhancements in network connectivity, increasing number of unique mobile subscribers, growing 3G and 4G network, and increasing awareness among enterprises. The major vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand their offerings in the mobile marketing market in the region. The mobile commerce segment is expected to witness the highest growth rate among solutions in this region, as this form of online advertisement is probably cheaper than using other advertising tactics.Notable Developments in Mobile Marketing Market• April 2018: InMobi’s exclusive partnership with Airtel TV brings premium OTT audiences to Indian brands during cricket season and beyond. With 350+ TV channels, 10000+ Movies, TV shows and originals, in addition to integrations with Hotstar, Amazon Prime, ErosNow, Hooq, Fastfilmz, Alt Balaji and more, Airtel TV was India’s most downloaded Video OTT app in the first two months of 2018.
• February 2018: GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, announced GroundTruth Ads Manager, the industry’s first end-to-end self-serve platform for mobile location-based advertisingMajor Players: GOOGLE INC., FACEBOOK INC., OPENMARKET, INC., MICROSOFT CORPORATION (BING), TWITTER INC., APP PROMO, INMOBI TECHNOLOGIES PRIVATE LIMITED, ATandT, INC., ADCOLONY, INC., PINTEREST, INC., GROUNDTRUTH, INC., APPENCY, INC., COMBOAPP, INC., PHONEVALLEY S.A., YODEL, INC., MOZOO MOBILE GROUP, OATH INC. (MILLENNIAL MEDIA), CHARTBOOST, INC., MOPUB INC., AMOBEE, INC., MOBIOTECHNOLOGIES INC., PREAPPS, LLC, and GOMEEKI PTY LIMITED, amongst others.Reasons to Purchase Mobile Marketing Market Report• To understand the impact of mobile marketing market in the retail sector.• Analyzing various perspectives of the market with the help of Porter’s five forces analysis• To understand the dominating technology in the market• The region that is expected to witness the fastest growth during the forecast period• Identify the latest developments, market shares and strategies employed by the major market players• 3 months analyst support along with the Market Estimate sheet (in Excel)Customization of the Report• This report can be customized to meet your requirements. Please connect with our representative, who will ensure you to get a report that suits your needs.
Key Features of Mobile Marketing Market Research Report:
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Lastly, this report covers the market landscape and its growth prospects over the coming years, the Report also brief deals with the product life cycle, comparing it to the relevant products from across industries that had already been commercialized details the potential for various applications, discussing about recent product innovations and gives an overview on potential regional market shares.
Some of Toc Points in Mobile Marketing Market Report are:-
1. Introduction1.1 Key Study Deliverables1.2 Market Definition1.3 Study Assumptions2. Mobile Marketing Market Research Methodology3. Executive Summary4. Mobile Marketing Market Insights4.1 Mobile Marketing Market Overview4.2 Porter’s Five Forces Analysis4.2.1 Bargaining Power of Suppliers4.2.2 Bargaining Power of Consumers4.2.3 Threat of New Entrants4.2.4 Threat of Substitute Products and Services4.2.5 Competitive Rivalry in the Industry4.3 Industry Value Chain Analysis4.4 Industry Policies4.5 Technology Snapshots5. Mobile Marketing Market Dynamics5.1 Mobile Marketing Market Drivers5.1.1 Rising Demand in the Online Retail Sector5.1.2 Low Initial Investments with High Customer Involvement5.1.3 Mass Marketing within Short Span of Time5.2 Mobile Marketing Market Restraints5.2.1 Increasing Security Vulnerability5.2.2 Growing Huge Competitor Base5.2.3 Lack of Internet Connectivity in Rural Areas5.3 Mobile Marketing Market Opportunities5.3.1 Shift from Traditional Marketing to Digitalization5.3.2 Growing Demand of Mobile Friendly Websites6. Global Mobile Marketing Market Segmentation6.1 Mobile Marketing Market By Type6.1.1 Mobile Marketing Market By Solution6.1.1.1 SMS Marketing6.1.1.2 MMS Marketing6.1.1.3 Bluetooth Mobile Marketing6.1.1.4 Mobile Internet Marketing6.1.1.5 QR Codes6.1.1.6 Location-based6.1.1.7 Mobile Commerce6.1.1.8 Mobile Banner Ads6.1.1.9 IVR (Voice)6.1.1.10 Push Notifications6.1.2 Mobile Marketing Market By User6.1.2.1 Small and Medium Enterprises6.1.2.2 Large Enterprise 6.2 Mobile Marketing Market By Distribution Channel6.2.1 Affiliate Marketing6.2.2 Omni channel Marketing6.2.3 Social Media Marketing6.2.4 Content Marketing6.2.5 Online Public Relations6.3 Mobile Marketing Market By End-User Industry6.3.1 Retail 6.3.2 Telecommunication6.3.3 Broadcast and Media6.3.4 Travel and Logistics6.3.5 Education6.3.6 Automotive6.3.7 Others (BFSI, Energy and Utilities, Healthcare)6.4 Mobile Marketing Market By Region6.4.1 North America6.4.2 Europe6.4.3 Asia Pacific6.4.4 Latin America6.4.5 Middle East and Africa7. Competitive Intelligence – Company Profiles7.1 Google Inc.7.2 Facebook Inc.7.3 OpenMarket, Inc.7.4 Microsoft Corporation (Bing)7.5 Twitter Inc.7.6 APP PROMO7.7 InMobi Technologies Private Limited7.8 ATandT, Inc.7.9 AdColony, Inc.7.10 Pinterest, Inc.7.11 GroundTruth, Inc.7.12 Appency, Inc.7.13 ComboApp, Inc.7.14 Phonevalley S.A.7.15 Yodel, Inc.7.16 Mozoo Mobile Group7.17 OATH Inc. (Millennial Media)7.18 Chartboost, Inc.7.19 MoPub Inc.7.20 Amobee, Inc.7.21 Mobio Technologies Inc.7.22 PreApps, LLC7.23 Gomeeki Pty Limited*(List Not Exhaustive)8. Investment Analysis9. Future of Global Mobile Marketing MarketAnd Continued…
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