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The 2020 Sugar Reduction Market outlook through 2026 presented by OG Analysis forecast the market growth at a CAGR of 8.56%.
Based on factors, prevalence of lifestyle diseases such as diabetes and other liver-related diseases, intense focus on added sugars consumption followed with acquaintances to obesity and heart disease drives the sugar reduction market growth, finds OG Analysis.
Consumption patterns and choices of consumers are one of the major factors which are frequently changing regarding the foods and stimulate consumers to reduce total sweetener consumption. Accordingly, growing concerns for healthy lifestyle and awareness among clienteles for added sugar in foodstuffs surge the demand for sugar reduction market.
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Moreover, growing preferences of reduced sugar intake drive the food & beverage key manufacturers to produce sugar substitutes into the products and hence boost market growth. For instance, Westwood Wellnessre formulated its signature blossom botanical beverage to hold half the original’s low calorie and sugar content.
However, huge competition in terms of price, application, and wide availability of brands creates challenges the market growth.
Naturally derived intensity sweeteners to emerge with strong sugar reduction market growth
Usage of plant-based or naturally derived intensity sweeteners like Stevia and monk fruit are observed in preference which is a major market trend driving the sugar reduction industry growth.
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Further, with natural sweeteners having favorable effects on body weight and metabolism drives the consumption of naturally derived intensity sweeteners.
Whereas, usage of artificial intensity sweeteners in smaller amounts to attain the same level of sweetness as sugar is also an emerging market segment.
By market application, Food & Beverage to trigger the segment growth during the forecast period
Increasing demand for palpable, nutritious, and appealing food with less or no sugars drive the sugar reduction market growth across food & beverage application.
Further, regulatory tariffs, public health security targets accord the use of fewer sugars and hence trigger market growth. For instance, in 2018, the UK’s government declared a sugar tax on soft drinks, and further Public Health England (PHE) introduced targets for sugar reduction across major categories of food.
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In addition, the rigorous guidelines of the government bodies for food & beverage producers in order to reduce the incidences of obesity and diabetes boost market growth opportunities.
Sugar Reduction Market Trends and Drivers across key regions
North America is one of the major regions leading the sugar reduction market share driven by high health awareness among the residents, prevailing obesity issues, and government initiative to ban sugar.
Furthermore, child obesity to be a major concern in the North American region, increasing initiative to ban high sugar content in the food & beverage produce thrust the market growth.
Moreover, upcoming variations to the Nutrition Facts Label in the U.S. is one reason food and beverage manufacturers are demanding to reel in sugar content in North America. In addition, updated labels to boost Americans’ healthcare system and society drives the sugar reduction market growth.
Strategic approaches, investments, and joint ventures across key market players
New launches, investments, M&A across the key market players are set to boost the sugar reduction market value. For instance, in 2019, Cargill invested $5 million into Cargill’s state-of-the-art chocolate factory in Mouscronfor producing chocolate with lower sugar levels to meet the increasing consumer demand for sugar reduced chocolate products.
In addition, the 2019 joint venture Avansya between Cargill and DSM to start commercial-scale production of EverSweet™ stevia sweetener is an example of a joint venture approach to serving the consumer demand for reduced-calorie food and beverages.
Key market players are involving in strategic approaches which results in key growth market opportunities. For example, Bayn Europe AB contracted a strategic framework agreement with Kong Wua Group in China to tackle the sugar overconsumption problems.
Key players of sugar reduction market include ADM, Cargill Inc., Danisco A/S, Tate & Lyle, Ingredion, Ajinomoto Co., Roquette Freres SA, Amalgamated Sugar, Celanese Corporation, JK Sucralose inc, PureCircle Limited.
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