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According to the Global Feminine Hygiene Products Market Report, it is expected to grow at a CAGR of 6.8 percent. The market value of the feminine hygiene products will reach up to 52 Billion (USD) by the end of 2023, from 37.4 Billion (USD) in 2018.
The report on Global Feminine Hygiene Products Market shares that the market of feminine hygiene products contain sanitary pads, menstrual cups, tampons, and products related to vaginal health, constitutes a remarkable the personal hygiene products market share all over the world. Increase in awareness of intimate hygiene among women along with a preference for sanitary products9 has created a huge demand for products related to feminine hygiene.
The Worldwide Feminine Hygiene Products Market Research study describes the different aspects of segmentation of Feminine Hygiene Products Market such as it split the market into supermarkets and hypermarkets, specialty stores, convenience stores, e-commerce, and retail pharmacies. The further segmentation of e-commerce and retail pharmacies may expect to witness the highest growth as per the value among all the channels of distribution.
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A glimpse of the competition prevailing in the global Feminine Hygiene Products market can be arrived at through the report. This part of the study has used SWOT analysis tools to narrow down the strengths, weaknesses, opportunities, and threats of each market player.
Procter & Gamble
Johnson & Johnson
Svenska Cellulosa Aktiebolaget
Edgewell Personal Care
First Quality Enterprises
Fujian Hengan Group
The Honest Company
Global Feminine Hygiene Products Market Professional Survey Report 2017: Segmental Analysis
The Report on Global Feminine Hygiene Products Market Professional Survey Report 2017 highlights its market segmentation by product type. It further describes that in 2018, sanitary pads had the highest share in the market, i.e., 55.1%. As expected it owes to increase consumer awareness about the adverse effects if a woman uses unhygienic products during menstruation. The sanitary napkins are the most common product for sanitary protection all over the world. Besides, the pads or napkins are available in different shapes, sizes, and level of absorption. In countries, such as India, Kenya, China, Australia, Canada, New Zealand, and Ireland, people are preferring sanitary pads over any other products for menstrual hygiene. However, the sanitary pad is followed by tampons as it had a share in the market of around 7 percent in 2018 because they are easy to use. Apart from that, it is popular in the western region. The report has accounted that the collective market share of menstrual cups and other products for hygiene is approximately 38 percent of the global market of the feminine hygiene products market in 2018 and as expected, it may show a moderate rise over the forecasted period.
Global Feminine Hygiene Products Market Professional Survey Report 2017: Regional Analysis
The Global Feminine Hygiene Products Market Research Study highlights that Asia-Pacific has become the leading market of feminine hygiene products and in 2018, it accounted for a share of approximately 34.2 percent. Europe, because of the presence of high awareness, dominant players, and different feminine hygiene products, may anticipate expanding at the highest CAGR, i.e. 7.1% during the forecast period (2018-2023). The market of the feminine hygiene products for the rest of the world such as Latin America, Africa, and the Middle East, though still at developing stages. As expected these regions will also experience high growth in this industry.