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Dec 4, 2019 3:45 PM ET

Val-U-Mart: An Art Show about Money Val-U Mart is a 2-week immersive art show, framed as a convenience store, making snarky commentary on society’s relationship to money


Val-U-Mart: An Art Show about Money Val-U Mart is a 2-week immersive art show, framed as a convenience store, making snarky commentary on society's relationship to money

iCrowd Newswire - Dec 4, 2019

Story

Val-U Mart is an immersive art show, framed as a meta-installation of a convenience store. The show will invite visitors to explore how money distorts our perception of value. By “shopping” in the store, gallery visitors will deeply engage with their relationship to money and value. The show will be one part snarky and one part serious reflection. Imagine shopping at your local convenience store, but instead of typical products, it’s filled with fake products and art that’s commenting on money.

 The Money

The $3500 is what we need to bring this unique gallery show to life. Our stretch goal of $5000 will allow us to provide micro-grants to artists creating products for the show. As artists and producers, Jen Johnson, Ad Naka, and Chris Swimmer have traditionally worked outside of the traditional gallery and funding circuit. The same goes for many of the artists who will be participating in the show. By supporting this show, you’re directly helping a whole community of talented artists reach new audiences and opportunities.

 Why this is important

Why is this theme important? Money entangles itself around intrinsic values, distorting and suffocating them. Life surrounding us becomes defined in numbers. Class, capital, and wealth become health, happiness, and success. Art and expression become proxies for privilege. This perversion of value then filters into our own self identities: How valuable am I to my community? What is my value in relation to my peers? What is my own self worth?

 A little ironic, don’t ya think.

Wait, isn’t this show a commentary on capitalism? Why are you raising money? Well, my friend, that sweet sweet irony is not lost on us one iota. But like they say, “You gotta spend money to make social commentary on money.” In any case, this is not a traditional gallery show. We’re transforming the whole gallery into an immersive space, and bringing custom art to support the theme.

Risks and challenges

The major risk we face with this project is that while we have built immersive environments and hosted art shows in gallery spaces, we have never done those two together. This is new to the producers and the gallery, so there could be hiccups there



Contact Information:

Chris Swimmer








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