The precision agriculture market has gained tremendous impetus from the increased commercial viability of drone technologies. Drones will be supporting the farmers in a wide range of tasks from forecasting and planning to the actual cultivation of the crops in the forthcoming years. This will subsequently aid in supervising the fields to make sure that the crops grown are healthy. Additionally, the concepts of Agriculture 4.0 and advancements in the GPS technologies are poised to revolutionize the global precision farming market, which was worth $5.2 billion at the end of 2018 and the revenue avenues are estimated to increment at a notable CAGR of 14% during the forecast period of 2019 to 2025.
The world’s population is anticipated to grow to almost 10 billion in 2050. The elevation of the demographics will lead to an increase in the production of 70% more crops by 2050. The high growth can be attributed to the escalation of the use of advanced analytics and the Internet of things (IoT) by farmers. Advanced analytics is a part of data science that uses tools and methods to ensure that the soil and crop receives an adequate amount of nutrition and predicts data, which helps the farmers to design their plan of action accordingly.
North America Leading the Precision Agriculture Market
In 2018, North America led the global precision agriculture market revenue with a regional share of 33.6%. Numerous government initiatives are being taken by the government for the development of infrastructure and the adoption of modern agriculture technologies. The Canadian government took an initiative to help its farmers in November 2016. The government invested $42 million in the Clean Seed Capital Group Ltd. to commercialize and enhance the precision agriculture technology. The objective behind the investment was to decrease the use of the excessive amount of pesticides and fertilizers. This investment led to the development of CX-6 SMART Seeder equipment for the farmers, due to this farming became an easy process for them. Similar initiatives by the government and the major players are persuading the growth of the precision agriculture market.
Variable Rate and Soil Monitoring Applications Gaining Tremendous Traction
Variable rate and soil monitoring are the fast-growing and the most developing segments of the precision agriculture market. Variable rate application (VRA) is a range of technology that in a given landscape it only focuses on the automated application of materials. These materials such as fertilizers, seeds, and chemicals are used based on the data collected by GPS, maps, and sensors. Furthermore, soil monitoring application is the crux of the precision farming revolution in this era. These monitoring sensors are cost-effective, smaller in size, and easier to use. Because of this, farmers have begun deploying them in greater numbers to acquire more dynamic and precise picture to understand what is happening in the land. Moreover, the increasing demand for the key segments is poised to grow at a profitable CAGR of 15.4% through to 2025.
Agriculture 4.0: A New Approach Towards Precision Framing
The agriculture sector is catching up as technology is changing the world. The introduction of automated farm equipment, drones, and the Internet of things (IoT) sensors have changed the business of agriculture. This transformation is widely known as Agriculture 4.0. Agriculture 4.0 considers the value chain side along with the demand side of the food-scarcity situations, by using the technology to address and improve the real needs of consumers and structure the value chain. Agriculture 4.0 has four major objectives that will place pressure on the agriculture industry to meet the demands of the future by taking into consideration of the aspects such as scarcity of natural resources, demographics, climate change, and food wastage. Additionally, it will not be only dependent on fertilizers, pesticides, and applying water across the field. Besides, the agricultural sector will rely on temperature and moisture sensors, robots, GPS, and aerial technology in the upcoming years. In addition to this, the three general trends that are disrupting the precision agriculture market addressing Agriculture 4.0 are:
The Major Players in the Precision Agriculture Market
The key players dominating the precision agriculture market are Raven Industries, Teejet Technologies, Dickey-john Corporation, Trimble Navigation Limited, AGCO Corporation, ropMetrics LLC, Cropmetrics, Deere & Company, Topcon Positioning Systems, and Agjunction. These companies have been continuously focusing on R&D investments, partnerships, JVs, and acquisitions to strengthen their portfolio of products. For instance:
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Precision Farming and Tools Market
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