Artificial Intelligence driven Marketing Communications
WHO WE ARE
We, Magdalena & Andreas, are a young and motivated team from Austria. We started this company with the intention of creating innovative, sustainable & beautiful bodysuits that fit like a second skin.
Our first bodysuit, named FRANCA, is a white blouse bodysuit with a feminine cut that will make you feel and look gorgeous.
Want & desire! We didn’t really plan to start a fashion brand together. In fact, it all started because I (Magdalena) could never find the perfect bodysuits. The chic ones didn’t give enough support, and the sustainable ones looked kind of boring. So I found myself asking the same question over and over again:
“Why do I (and my friends) not find a bodysuit that looks good, feels comfy and is sustainable too?”
I had to take matters in my own hands and together with Andreas we brought the brand MARILEN to life.
The desire of creating something suitable for conscious women, wearable for each occasion (business or leisure), thereby feeling comfortable every second, has been our driving force.
Truth be told, this was not always easy & we struggled at some points. It took us about nine solid months to come up with the brand, as it is today – and we are still learning by doing.
Together with friends and family, we brainstormed, searched for fabrics, honed the cuts, and informed ourselves about the market needs. Then we brainstormed again (this time with wine glasses in our hands), until we saw the bright light at the end of the tunnel.
The name MARILEN is a combination of the names Marie und Lena. It’s a story of true friendship. And on top we think it sounds very lovely and international.
PROBLEMS & SOLUTIONS
Problem no. 1
What we do – our VALUES
Magdalena grew up on an organic farm in the mountains of Austria. Since she was a little child, nature has always been her inspiration and shelter. Reckless human activity is affecting our planet day by day.
That’s why we continually aim to reduce the environmental impact of our production through ongoing development. We seek to drive consciousness among people and proof that you can shop sustainably & fashionably without compromising on style.
Our garments are designed to last and manufactured with integrity. Focusing on timelessness not trends, our bodysuits have staying power.
We believe in the fact that a small change makes all the difference.
Problem no. 2
Let’s be honest: Bodysuits are amazing; BUT they don’t fit the way we want, or the way we imagine. Most important thing: the perfect fit of the piece! Too much fabric around the waist area, too tight around the bust… A lot of bodysuits don’t fit like they should.
Bodysuits are nowadays produced as a mass product and come in common sizes, which usually fit women, but not perfectly. Too tight around the waist, too big in the crotch, etc. Bodies are so different and bodysuits should also be! Short women may have big boobs, tall girls may have a short upper body and a small butt.
What we do – PERFECT FIT
It’s very simple: The body doesn’t need to fit to the bodysuit, it’s conversely. The MARILEN blouse bodysuit fits to women’s bodies & that’s awesome.
MARILEN found the solution by inventing its own size chart and that’s why the blouse bodysuit fits every woman around the world. Nothing shifts and MARILEN feels like a second skin on your body. MARILEN is smart and en vogue at the same time. We created an extended size chart, which is oriented towards an optimized chart from sizes 32 – 46 (EU).
The MARILEN blouse bodysuit deserves AND NEEDS cufflinks.
If you want some really beautiful and outstanding ones, we have two special Austrian brands for you:
MY MAGPIE is a young Austrian jewelry design label. The founder Stefanie combines the aesthetic of Wiener Moderne with the 3D printing technology. Stefanie is working sustainably and avoids producing waste. The unused powder material is recycled and used again in the next printing process.
Caroline Ertl jewelry is a cool Viennese brand. Designer Caroline creates modern jewelry for daring and adventurous souls. The pieces are handmade in Vienna and produced from recycled silver. Each gem is a masterpiece and tells a wonderful story.
A big thanks to the great photo & video production team:
Sam M., Stefanie U., Anita S., Julia A., Michael M., Daniel D., Caroline E., Kerstin H., Aylin K., Catherine G., Bernadette B. & Patrick K.
And much love to our testimonial Katia W. and to our family & friends for the endless support! #spreadlove
No risk, no fun! We are a startup and life’s not a pony farm, so we are facing some challenges: Time of delivery: We are working hard on getting you the perfect fit bodysuit. So we will only ship once we are completely satisfied with the product. With implementing this new size technology, there is always a risk of delay. However, we feel confident that we will meet our delivery schedule. All orders will be shipped from Austria and customs fees will not be relevant for customers in the EU. For the rest of the world, any duties, taxes or other fees are determined by local customs agencies. For further information on that topic, please send us an e-mail: [email protected] MARILEN will be soon on her way to you! We will keep you posted and are looking forward to your feedback. #marilenbodysuit