The highway driving assist systems enable the driver for partially automated driving on the highway while the system controls the acceleration, braking, and steering in the vehicle. The system also controls lane-keeping and safe distance management. The increasing popularity of automated driving and innovative ADAS features is contributing to the expanding growth of the highway driving assist market. Major market players are seen to focus on innovations and product launches during the forecast period.
The highway driving assist market is anticipated to grow in the forecast period owing to driving factors such as advancements in ADAS and automated driving technologies coupled with advantages such as increased road safety. However, data security concerns may hamper the growth of the highway driving assist market during the forecast period. Nevertheless, advancements in Lidar technology would create lucrative growth prospects for the market players in the coming years.
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The global highway driving assist market is segmented on the basis of component, function, and car type. Based on component, the market is segmented as camera, radar, navigation, ultrasonic sensor, operational data, and software module. On the basis of the function, the market is segmented as Lane Keeping Assist (LKA), Collision Avoidance Assist (CAA), Adaptive Cruise Control (ACC), and Lane Change Assist. The market on the basis of the car type is classified as mid segment and luxury segment.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global highway driving assist market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The highway driving assist market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
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The report analyzes factors affecting highway driving assist market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the highway driving assist market in these regions.