What is nohmad™?
nohmad™ is the creative intersection between clients & barber | beauty professionals.
We’re mobilizing the business of barbering and beauty with the rohver™ and the nohmad™ app. The industry’s first-ever tools + tech specifically designed for on-demand barber and beauty services.
Intrigued? Let us indulge you.
The Solution?
Mobilize the on-demand barber | beauty experience from end-to-end.
“Shoot for the stars, if you land on the moon you’re still out of this world!”
– Unknown
nohmad™ isn’t a brand, It’s a brand of professional.
rohver™ | The mobile equivalent of the shop or salon.
nohmad™ app | A platform that enables clients to connect, select and request a barber | beauty service from a dedicated on-demand professional in their immediate locale.
Imagine conveniently hailing a barber | beauty service…with one click?
Meet rohver™. Our FUNCTIONAL PROTOTYPE. Please, take a seat.
It’s the vehicle that conveniently transports barber and beauty professional’s wherever their business takes them.
And better yet, the rohver™ is complete with all of the tools and implements necessary to snip, clip and primp with perfection.
rohver™’s creators and makers have been in this business collectively for 20+ years. So when it came to designing our FUNCTIONAL PROTOTYPE, we were very intentional and incredibly detailed.
We’ve examined every “WHY” & “WHY NOT” in rohver™’s design.
From how the rohver™ deploys to the angular degree of the reclining seatback, chair swivel, LED lighting and how it breaks down — it’s all powered autonomously to provide a functional and efficient experience time and time again, enabling professionals to be exactly where their clients want to be.
rohver™’s v1.0 FUNCTIONAL PROTOTYPE Design + Functions:
rohver™ is the mobile equivalent of the shop or salon, enabling every barber | beauty professional to rapidly grow their client base and revenue stream beyond the shop.
From fixing a botched DIY bang trim or styling a Prom-Night up-do — the rohver™ is suited to assist a professional in helping their client right then and there. No salon needed.
At-once or right-now services are NORMAL CONSUMER EXPECTATIONS! The rohver™ democratizes where barber and beauty pros can earn, which elevates their business and clienteling opportunity to heights unknown.
We plan to supply the rohver™ not only to freelance professionals but offer fleets of rohver™’s to other on-demand beauty apps, cosmetologists and barber institutions to include small-to-large fashion + beauty corporations.
With rohver™’s FUNCTIONAL PROTOTYPE in the books, we have BIG plans for our go-to-market iteration.
By BACKING our campaign, we’ll be able to design a LIGHTER, more MOBILE and functionally efficient rohver™. In addition to our prototype’s current mechanical and electrical functions, we have a few jaw-dropping updates we plan to implement.
EVERY BACKER gets YOU closer to the reality of conveniently hailing an on-demand barber | beauty service anyTIME & anyPLACE of your choosing.
Future rohver™ Design Innovations:
Simplicity is the name of the game. Designed with intention — like the rohver™ — the nohmad™ app wireframe is a platform that taps into the user’s existing social behavior of ride-hailing.
The nohmad™ app features will include:
For Professionals
After acquiring the rohver™, professionals then register their license and rohver™ via the pro-side of the nohmad™ app. Build their profile, set their own $ervice rates, link their social account(s), set their rohver™ radius, get booked and keep 85% of what they earn.
For Clients
Got a weekend wedding? Discover nohmad ™ pros in the area.
Need a quick trim on your lunch break? Find a nohmad™ near your office.
Working the night shift? No problem. nohmads™ set their own hours.
Got bedhead and a meeting in two hours? We got you.
Wine down Wednesdays? Blowouts on deck.
Build Your Stylefile
Here, we learn all about your barber and beauty needs down to your time constraints to include you handpicked nohmad™ pros for your barber or beauty team.
Service Needed
Only service professionals in your immediate locale that match your Stylefile specifics will be displayed on your screen.
Outside Your rohver™ Radius
You can view and connect with nohmad™ pros outside your rohver™ radius.
Check’Em Out
Heard about a new nohmad™ that’s ridiculously awesome at cutting kid clients in your area? Look ’em up!
Ratings
View nohmad™’s cuts-to-date and ratings before booking.
Book With ETA Confirmation
You’re all booked with by-the-minute ETA updates.
That’s all folks!
Chill, We Got You!
As you can see, we’ve researched the concept, sketched it, designed it, prototyped it, tested it, and we’ve cut a LOT of hair. Like, a LOT.
But now, we’re at a point where we’re ready to take this to the next level. That’s where our BACKERS come in. YOU.
We need your BACKING in order to raise capital to refine the rohver™ design, build rohver™’s go-to-market iteration and create an end-to-end manufacturing infrastructure to solve problems and challenges when they inevitably arise.
Most importantly, your backing will help us have a phone number to reach us directly to solve problems with speed and efficiency. We hate random support emails and we don’t want a support email.
Here’s a forecasted breakdown of our next steps.
December 2019
February 2020
April 2020 – August 2020
December 2020 – March 2021
BACKER’S CHOICE “Think Value” — $???.¢¢ —What’s the VALUE you’d attach to a service or business that revolved around YOUR SCHEDULE and CONSISTENTLY saved you 3- 8hrs a month.
What’s your answer? Pledge it!
A NOTE FROM OUR FOUNDER — $25 — WE DEEPLY APPRECIATE YOU BACKING nohmad™! This is a long and sometimes very lonely journey and every moment of encouragement gives us the fuel to keep going and I’d like to personally send you a note expressing my THANKFULNESS.
– Shawn
Ebbets Field x nohmad™ THINKING CAP — $100 — Take your pick from 1 of 3 styles of our “thinking caps.” Made in the USA in collaboration with the good folks at Ebbets Field Flannel. Who hasn’t been told to “Put On Your Thinking Cap?” So, we decided to make one for our BACKERS!
Champion™ BACKER LS | Small ~ XXLarge — $100 — This Champion™ BACKER unisex long-sleeve T-shirt is physical proof that YOU BACKED nohmad™ and were involved in something completely and totally awesome. :) For bragging rights, let your friends find your name on the back of the T-shirt because, in all seriousness, WE COULDN’T HAVE DONE THIS WITHOUT YOU HAVING OUR BACK!
Fit Guide
Ladies, our BACKER LS has a slightly tailored boyfriend silhouette so please order your standard size inMadewell | GAP.
&
Gentlemen, for a tailored J.crew | GAP fit, order 1x size larger. Relaxed fit, order 2x sizes above your standard size.
i.e. Size small in J.crew | GAP = BACKER LS Medium (tailored fit) | Large (relaxed fit)
THE BUNDLE — $195 —This bundle includes the Thinking Cap, Champion™ Backer T-shirt, and a handwritten note.
Who’s the Barber in the video? That’s the rohver™ & nohmad™ app designer:
An Army veteran and Infantryman who began his career in the fashion & footwear industry post exiting the service in 2005, he founded his first clothing label in 2006 at 22yrs old d.b.a., FRESH. This set off an experience filled journey of 8+ years culminating in interning for menswear designer, Mark McNairy in NYC and the opening of s|c|r – a men’s fashion, footwear and accessory retail space in San Antonio, TX. Through s|c| r, working with Mark McNairy and the end-to-end processes of developing the store’s private-label goods to include the McNairy menswear line, Shawn learned the in’s & out’s, do’s & dont’s of business and product development.
nohmad™ derived from the invaluable and irreplaceable economic lesson of losing money while opening a physical retail space at a transitional point in fashion where consumers dove headfirst into the right now | mobile-first economy. Shawn then immediately realized immobility = irrelevancy.
To this very day, Shawn continues to extract applicable lessons from his past ventures and apply them to both personal and professional circumstances. Coupled with being a book worm these elements aid in greatly furthering his value in the discipline of understanding the ancillary elements that are required to execute a business objective with surgical precision.
The sketches and concepts of the rohver™ & nohmad™ app began in January of 2015 while successively attending cosmetology and barber school.
Take a look at Shawn’s very first iterations of the rohver™ & nohmad™ app below and see the 4-year evolution!
And here we are today, four years and ten months in since the first sketches and concepts for the rohver™ and nohmad™ app were born and the beginning starts now.
Our founder would like to thank all the people who took the time to listen to him from the very beginning. To all his barber and cosmetology instructors who gave him advice and suggestions on his sketches when he should’ve been doing his roller sets. To his wife who saw the potential of what nohmad™ could be and made the conscious decision to relocate the family to New York City to give nohmad™ life. To Futureworks NYC and the Zahn Center for enabling us to build a FUNCTIONAL PROTOTYPE of the rohver™ you see before you.
To all the people who took a seat in the rohver™ prototype, to our family, friends, believers, and BACKERS, THANK YOU.
Special Thanks To:
Every venture has its risks, but we’re happy to share what we’ve completed so far. For starters, what began as a sketch is now a FUNCTIONAL PROTOTYPE of a product that didn’t exist on the open market. Literally!
One of our challenges is to refine rohver™’s design and make it incredibly practical. And that practicality is a precursor to functionality and performing in an efficient manner. At this point, we’re on the road to raising the capital necessary to refine the rohver™’s design and to choose 1 of 3 manufacturing partners that have the best infrastructure long-term.
In true nohmad™ fashion, we’re committed to collaborative communication and our BACKERS will be o the forefront of knowing what’s going on at all times or if there should be any delay that may affect our timeline. We’re 100% committed to making sure this comes to life and we’re ecstatic to have you alongside us on this journey.
From behind the chair to anywhere!
Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.
The rohver™ was and is designed to be repaired & reused
All rohver™’s will be sold with a take-back or trade-in warranty
Materials that aid in achieving circular design and manufacturing
A manufacturing partner that understands and has or taken action to implement circular design and manufacturing practices.