The growth of the Fitness app market is primarily driven by the penetration of smartphones and wearable devices. Growing prevalence of obesity, the trend towards adopting a healthy lifestyle, rising disposable income of consumers, and easy availability of cost-effective apps are the major factors that are driving the demand for fitness apps. The global Fitness app market was valued at USD XX million in 2018 and is expected to reach USD XX billion by 2026, growing at a CAGR of 24.2% during the forecast period.
Top Key Players
Fitbit, Inc., Nike, Inc. Grand Apps, MyFitnessPal Inc., ASICS, Jefit Inc., Under Armour Inc., Azumio Inc., Wahoo Fitness, and PEAR – Personal Fitness Coach, among others, are the major players operating in the global Fitness app market.
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Fitness industry is one of the fastest-growing sectors in the IT-industry. Health and fitness have always been popular among consumers, but the evolution of apps and technology has changed the outlook of the fitness industry in the recent past. A fitness app is a software application designed to be installed in mobile devices to track your physical activity such as steps, calories burned, stairs climbed, hours slept, and others. These apps assist users in achieving their health and fitness goals.
Fitness app is experiencing tremendous growth owing to the penetration of smartphones and wearable devices. Growing prevalence of obesity, the trend towards adopting a healthy lifestyle, rising disposable income of consumers, and easy availability of cost-effective apps are the major factors contributing towards the growth of the market.
Consumers are gradually becoming concerned about weight loss, calorie intake, and proper nutrition, thus supplementing the growth of the fitness app market. Further, health & fitness apps have become a focal part of most fitness enthusiasts’ daily routine and a vital tool to make lives healthier. The market for fitness apps is evolving because more and more people are trying to adopt a healthy lifestyle. Users using such apps are promoting them, owing to the various advantages offered by these apps, such as activity monitoring, calculation of calorie intake, and others.
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