Artificial Intelligence driven Marketing Communications
NEW YORK and MADISON, N.J.— Sotheby’s International Realty® today announced the appointment of A. Bradley Nelson as Chief Marketing Officer of the global residential real estate brand. Nelson, who for nearly a decade has held various senior marketing roles within Sotheby’s International Realty’s owned brokerage and two of its most successful affiliates, will focus on supporting the brand’s affiliated agents and companies by developing and delivering industry-leading marketing, product and technology offerings.
“Since announcing the integration of our company-owned brokerage and affiliate network into one aligned Sotheby’s International Realty last spring, we’ve been able to move faster, operate more efficiently and ultimately, better support our affiliated agents and companies,” said Philip White, president and chief executive officer, Sotheby’s International Realty. “Sotheby’s International Realty is a very strong and well-established brand, and with Brad’s deep understanding of both industry dynamics and the needs of our affiliated agents, I am confident we will help them, along with our affiliates, become even more successful.”
Nelson, who joined Premier Sotheby’s International Realty in 2009, most recently served as senior vice president of marketing for the Sotheby’s International Realty company-owned brokerage where he was responsible for 12 flagship metropolitan and resort markets across the United States, from San Francisco to Southampton. Since the brand’s integration in March 2019, he has focused on recruiting and high-value listings. Over the years, Nelson has helped secure and market many of the Sotheby’s International Realty brand’s most high-profile listings, recruited some of the most successful agents in the network and helped navigate complex technology, staffing and media strategies in a constantly changing industry.
“We are fortunate to have so many smart and successful agents affiliated with Sotheby’s International Realty,” said Nelson. “By focusing on their end-user experience in our marketing, product and technology offerings, and by leveraging exclusive marketing partnerships offered by Sotheby’s auction house and our media partners, I believe we can help them effectively navigate the current competitive and transformational real estate environment as they focus on expertly serving their clients.”
“As a proven advocate for the agent and a leader who is deeply engrained in the industry, Brad will leverage the voice of the customer to build on our success and help affiliated agents and owners further grow in their respective markets,” added White.
Nelson assumes the responsibilities of former Sotheby’s International Realty CMO Kevin Thompson.
About Sotheby’s International Realty
Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans nearly 1,000 offices located in 71 countries and territories worldwide, including 43 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby’s International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty Inc., both fully support the principles of the Fair Housing Act and the Equal Opportunity Act. Neither Sotheby’s International Realty Affiliates LLC nor any of its franchisees or other affiliated companies provides any product or service in connection with the program.