Artificial Intelligence driven Marketing Communications
We make environmentally and socially sustainable dresses made of luxury bamboo fabric. They are beautiful, versatile, and embedded with technology to offer you unparalleled transparency.
The fashion industry causes tremendous damage to the environment through harmful fabrics, and it also harm millions of people through abusive labour with fast fashion making it all worse. On top of that, consumers don’t have the information they need to verify how their clothes are made.
An overarching problem with the fashion industry is its lack of transparency. People are not given the information they have a right to about the making of their clothes.
The label of our dresses has an NFC tag embedded in it. When scanned with a smartphone, it reveals to you the entire cycle of its creation.
We are using environmentally friendly fabric made from the bamboo plant which comes in silk and jersey and is:
Our dresses are socially sustainable and ethically made. We treat people with the care they deserve:
We counter fast fashion by creating timeless and versatile designs with durable quality. We believe in slow and gentle fashion, and our dresses are designed and made to be worn often, year after year . They are:
We passionately support the empowerment of women. We will dedicate a portion of our profits to eliminating Female Genital Mutilation in Egypt. No girl should be subject to the deplorable violation of her basic human rights.
Our designs are inspired by mythology and ancient civilisations. Tales of Goddesses and mysterious creatures from a magical time that live on today in stories that have been told for thousands of years. Our dresses draw on their beauty and timeless nature, with long flowy shapes and softness that make every woman feel like a goddess. Our dresses come with their own enchanting story that began in ancient times and which you can be a part of today.
Who We Are:
We are a sister and two brothers, half English and half Egyptian and we grew up between our two countries. We founded Lauren Razek together because we want to make a difference and we believe we can.
Together, we have over three decades of experience in ten different countries, and bring a unique blend of knowledge and passion to the world of ethical fashion.
We have been working hard on this project for a year. From researching to honing our product, designing the dresses, finding our dressmakers, finding our fabric and making our first samples, identifying and building the best technology for transparency, and creating a strong foundation for our brand. We have had help from wonderful people along the way who believe in Lauren Razek as much as we do.
Our dresses come at an amazing price. We are offering you a beautifully made sustainable dress that comes with a unique technological feature and we stay true to our high standards of quality, ethics, and transparency. We have done our research, and can guarantee that our dresses cost a lot less than if a similar garment existed on the market.
Please support our brand at whatever level you’re comfortable with. We’ll return your support with our genuine appreciation and these lovely rewards that you will love.
At the end of the campaign, we will send you a survey to ask for the details of your reward including: design, fabric, size, colour, and shipping address.
Our project so far has been self-funded and our challenge now is to raise funds to continue our journey.
We are very proud of our journey so far. There have been hiccups but we have learned from. It has been tricky at times to do so much across two countries with a team of three, but we always find a way and have learned exactly what kind of team we want to build when we receive enough funding to take our brand to the next level.
We always deal with any challenges responsibly, transparently and ethically. If any issues arise, we will handle them with full transparency and care for you, our supporters.
If you have any questions, please don’t hesitate to contact us at [email protected]