Artificial Intelligence driven Marketing Communications
Nightfood, Inc. (OTCQB: NGTF), the innovative company solving America’s $50 billion-dollar nighttime snacking problem, continues to capture the attention of the market with two major national media outlets featuring Nightfood ice cream yesterday, March 20, 2019.
Today.com, the website of The Today Show, published this extensive feature on Nightfood in their Food Trends section. The article features a subheadline that reads “Move over, Halo Top”, referring to the Halo Top ice cream brand which successfully went from launch to national distribution and a market cap of approximately $2 Billion in just a few years.
The author reported that many of the Nightfood flavors were delicious, and mentioned that she found Nightfood’s Bed and Breakfast flavor (maple ice cream with waffle chunks) to be “pretty addictive”.
On the set of Yahoo Finance PM, CEO Sean Folkson and hosts Zack Guzman, Melody Hahm, and Kerry Flynn enjoyed Nightfood’s Milk & Cookie Dough flavor while discussing the multi-billion dollar “sleep-friendly nutrition” category Nightfood is pioneering with its team of sleep and nutrition experts.
“This outsized media exposure represents so much more than just increased consumer awareness,” stated Folkson. “Looking deeper, I take this as iron-clad confirmation that what we have is resonating powerfully with real people, real consumers. Has the market ever seen a new ice cream get this kind of attention within the first few weeks of launching? We believe it’s truly unprecedented.”
In June, 2018, Nightfood brought on Jim Christensen, former Unilever VP of Ice Cream Sales, to spearhead the national rollout. Christensen spent over 20 years at Unilever heading up sales and distribution initiatives for such brands as Ben & Jerry’s, Klondike, Breyers and Good Humor.
Since Nightfood’s initial production run in January, the brand has secured distribution in sixteen states and is targeting 10,000 points of retail distribution by March 31, 2020.
About Nightfood Holdings:
Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and MJ Munchies, Inc.
On Feb 8, 2019, it was announced that Nightfood ice cream won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers.
With the overwhelming majority of at-home ice cream consumption occurring in the hours before bed, Nightfood’s sleep-friendly nighttime ice cream, formulated by sleep and nutrition experts, delivers benefits found in no other product on the market.
Market research giant Mintel recently released a report identifying nighttime specific food and beverages as one of their most “compelling and category changing” trends for 2017 and beyond.
Nightfood ice cream is rolling out nationally, and has recently announced distribution in the popular Meijer supermarket chain throughout the Midwest, with concentration in the metropolitan areas of Chicago, Detroit, Indianapolis, Columbus, and Milwaukee.
To enter the Nightfood® Ice Cream Giveaway, where the Company is giving away a one-year supply of Nightfood ice cream, plus a brand-new freezer to store it in, visit http://nightfoodicecream.com – each entrant gets a coupon for a free pint of ice cream (some purchase required).
MJ Munchies, Inc. was formed in 2018 as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces. The Company intends to market some of these new products under the brand name “Half-Baked”, for which they’ve successfully secured trademark rights.
For more information, visit http://ir.Nightfood.com and http://Nightfood.com
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Forward Looking Statements:
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Media Contact: Tim Sullivan [email protected] 732-816-0239 Investor Contact: Stuart Smith [email protected] 888-888-6444, x3