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Oct 26, 2019 9:03 AM ET

UX Design Agency in San Francisco: Understanding User Experience

iCrowd Newswire - Oct 26, 2019

Having fresh ideas for the refinement and enhancement of a UX design is important. This is the most common challenge taken by UX designers all over the world presently. The practitioners in this field must understand the foundation of UX design principles. According to Interaction Design Foundation, there are basic principles important for every UX design. They clearly define the principles as the “fundamental points of advice for making easy-to-use, pleasurable designs as we select, create and organize elements and features in our work.

Therefore, the role of a UX designer is ultimately crucial to having a well-boosted and growth-focused business. In this sense, it is significant that you hire a UX design agency in San Francisco. The team that is in-charge of the overall UI, UX design implementation is essential. They must work hand in hand and they should spend their time and effort to creating the best UX design for your business.

Business websites, mobile apps, enterprise software, and digital products are forming the whole gamut and range of indispensable things associated with business success. Failure to consider some basic principles is tantamount to losing the opportunity of gain and profit. Let me discuss now the basic principles that a UX design firm must know.

UX Principles According to UX Design Agency in San Francisco

1.     Users’ needs are the main focus.

You’re going to hire a San Francisco based design agency because you want to meet the needs of your clients. Giving them the needed solution to their problem is the real score. As a business owner, it is your responsibility to make sure that the needs of your target customers are basically met.

This is the reason why you have to invest in testing, research, interviews, and other possible ways and means. Gathering data and facts from your target customers is the preliminary job of the designers. They have to collate everything related to the needs of the customers. After the collation process, assessment and evaluation should come next. When this stage is done properly, a customer-oriented solution will come out.

Understanding what the customers are actually looking for in your design is vital. Testing the water or identifying the needs and wants of the customers is part of the process. User testing helps in arriving at inferences on how the customers think, what they really want, and what they actually do. Meeting the needs of the potential customers is an assurance that you can hit the critical mass that plays a pivotal function for the success of your business endeavor.

2.     Learn about your capacity and your limits.

You have to look further and deeper. The context of knowing your capacity and limits as a business owner is important. There can be overwhelming probabilities and possibilities, but don’t settle on things which you’re not capable of realizing. It can lead to a major trouble if it is taken for granted.

For the UX team that is tasked to design the overall project, knowing the different phases of the design and its output is important. From sketch, to wireframe, to prototype, and to design. These are the crucial points in the linear-based stages. The sketching phase talks about the ideation to be materialized. Concept validation comes next during the wireframing stage. And then during prototyping, the refinement of a planned output is done. And lastly, the usability factor is given an emphasis in the resulting user-friendly business design.

3.     Proper structuring of the web design is a must.

Some experts call this as the hierarchy of your website pages. Of course, the very first to see at the front section is the homepage. Then, there are clickable links going to the other internal pages or on-page content. The navigational aspect should be well-defined, well-presented, and smooth. People should find the navigational buttons easy to use and there has to be a high level of responsiveness. If this criterion is not met, then there’s a tendency that your business website design lacks merits and importance.

There are primary and secondary menus, so to speak. The structure is layered according to the usability order. In other words, there are main categories and sub-categories in your website structure. From the homepage down below, the readers must see the other sections such as the blog page, about us, events, join us button, and sponsors. These are just a few examples of how your website should look like.

4.     Consistency can lead to high conversion rates.

It cannot be avoided that people in the same geographical location or similar virtual community can browse and see your website. They can be friends, or they know one other. They can share their experiences pertinent to how they usually solve or address a particular problem. Your website should practice the idea of consistency. It means, there must be uniformity on what people can commonly get. Of course, they have to be uniformly satisfied.

Consistency plays a very important role for designers while coming up an intended digital product design. Reinventing the wheel has to be evaded because this is not a good practice at all. The commonality factor among the UX designers is having a floating action button. This particular button is popular among the different applications that are visible in social media platforms, like Twitter.

5.     Accessibility is a big thing that’s why it is part of the basic principles.

The designers must see to it that accessibility is a top thing in their mind. The different agencies in San Francisco should know that the design layout has to be focused on a problem-free and hassle-free navigation. Removing the obstacles associated with the need to have a smooth navigational buttons is a central point in this case.

6.     Proper contextualization is the key.

Act according to the context of the users. Implement based on the users’ perspectives. These are just a few explanatory lines why proper contextualization is one of the basic principles that can guide the UI, UX designers in executing their respective jobs. Mainly, every UX designer should consider himself as one of the target users of a website or an app. An agency that can help you in this aspect is Ramotion.

7.     Usability is above all an underlying principle.

A UX design intends to satisfy the users. This is the last point to consider. Inject the usability factors. Don’t compromise everything relevant to usability because it talks about how useful and helpful your offers are. Testing the users first is a must so that their satisfaction is socially crafted. Usability is embedded on the idea that your website or app has to look professionally. Clutters and other forms of messiness in your ecommerce site and/or application should be avoided. Because it does not fall under this imposed principle that the UX designers have to follow and implement.

There is also what the UX design experts call as “usability testing process.” It covers several important phases in a cycle such as research, test, build, prototype, and design. You have to learn more relevant information on how user experience is revolutionizing the business field today. When you deeply know the answer to the “how question,” it can lead you to a high level of success.



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