Artificial Intelligence driven Marketing Communications
Global “Digital OOH Market” Report offers overall business strategies and market trends to those who are actively seeking an effective way to grow in the industry. Research report on Digital OOH Market describes emerging Key players, sales by types and application, and revenue market share by region. The report justifies that why this Digital OOH market will drive growth between the years 2019 to 2023. Digital OOH Market Report also includes growth rate, gross margin, Sales Volume, Business SWOT analysis and forecast which satisfies all conditions to make genuine decisions.
“Digital OOH market is giving the largest share of 11.14% in 2018 and expected to grow at compound annual growth rate (CAGR) of almost 10% during forecast period 2019-2023.“
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About Digital OOH Market:
Digital out-of-home (OOH) advertising refers to a specific type of advertising that is done on large digital screens that are installed in crowded places. Our digital OOH market analysis considers sales from both in-store advertising and outdoor advertising. Our analysis also considers the sales of digital OOH in APAC, Europe, MEA, North America, and South America. In 2018, the in-store advertising segment had a significant market share. However, the outdoor advertising segment will account for the highest global digital out of home market share over the forecast period. Factors such as rising urbanization and increasing outdoor activities such as traveling, shopping, and dining will play a significant role in the outdoor advertising segment to maintain its market position. Also, our global digital OOH market report also looks at factors such as decline in competition from print advertising, benefits of OOH advertisements over traditional advertisement, interactive OOH advertising. However, complex implementation requirements, growing digital advertisement on mobile devices, increasing advertisement over the Internet may hamper the growth of the digital OOH industry over the forecast period.
Market Driver: benefits of OOH advertisements over traditional advertisementMarket Trend: use of AI in OOH advertisingMarket Challenge: growing digital advertisement on mobile devices.Benefits of OOH advertisements over traditional advertisementsOOH advertising is one of the most effective platforms used to market any product, service, or solution to enhance the reach of a business. OOH advertisements might focus on target customers but can gain indiscriminate attention of all kinds of customers. This benefit offered by OOH leads companies to opt for OOH advertising. Retail displays and digital billboards offer flexibility that involves advances in visual technology and are sometimes also accompanied with audio technology. Digital signage display is the most preferred choice as they can integrate dynamic content, and it has proved to be a quicker and effective way of garnering consumer attention than print media This factor will contribute to the growth of the market at a CAGR of almost 10% during the forecast period, despite the decelerating growth momentum.Growth digital advertisements on mobile devicesOOH advertising has proved to be an effective method of reaching a large audience base at a single point of time. but it lacks a major marketing feature such as customization. Advertisers are using digital advertisements on mobile devices to advertise their products or services to consumers. Digital advertisements on mobile devices can be displayed using videos, multimedia messaging service, and mobile applications. Smartphones and other mobile devices are used to track user activities. analyze profiles. and display advertisements relevant to the consumer based on his/her usage and search terms. Thus, the increase in the adoption of digital advertisements on mobile devices will have a negative effect on the growth of the global digital OOH market during the forecast period.
Digital OOH Market has been segmented on the basis of industry which comprises of:
Digital OOH Market Report initially describes methodology and research approach, research programs (Design), market size estimation, market breakdown and data tracking (measurement), the data source which includes secondary sources and primary sources etc. These data will help to measure market coverage and competitive analysis of Digital OOH Industry.
The intended increase in the Digital OOH Market and an overall growth in the industry are the principal aspects of this global market. In addition, the rising focus on key players on developing new technology, along with the increased marketing activities is projected to raise market growth during the forecast period. The emergence new advancements and factors encouraging the market growth is mentioned in the report.
Digital OOH market report provides regional analysis forecast (2019-2023) including following regions and country level analysis:APAC, Europe, MEA, North America, and South America
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Why should one buy this report?
Lastly Digital OOH Market analyse different driving factors associated with Digital OOH market growth, major challenges, and Digital OOH opportunities. Digital OOH market surveys on dynamics, the scope of production, a study on the complete pricing of the top manufacturer.
No. of Pages: 151
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TOC of Digital OOH Market ReportPART 01: EXECUTIVE SUMMARYPART 02: SCOPE OF THE REPORT2.1 Preface2.2 Preface2.3 Currency conversion rates for US$PART 03: MARKET LANDSCAPEMarket ecosystemMarket characteristicsMarket segmentation analysisPART 04: MARKET SIZINGMarket definitionMarket sizing 2018Market size and forecast 2018-2023PART 05: FIVE FORCES ANALYSISBargaining power of buyersBargaining power of suppliersThreat of new entrantsThreat of substitutesThreat of rivalryMarket conditionPART 06: MARKET SEGMENTATION BY APPLICATIONMarket segmentation by applicationComparison by applicationRetail – Market size and forecast 2018-2023Recreation – Market size and forecast 2018-2023Banking – Market size and forecast 2018-2023Transportation – Market size and forecast 2018-2023Education – Market size and forecast 2018-2023Other applications – Market size and forecast 2018-2023Market opportunity by applicationPART 07: MARKET SEGMENTATION BY TYPEMarket segmentation by typeComparison by typeIn-store advertising – Market size and forecast 2018-2023Outdoor advertising – Market size and forecast 2018-2023Market opportunity by typePART 08: CUSTOMER LANDSCAPEPART 09: GEOGRAPHIC LANDSCAPEGeographic segmentationGeographic comparisonAPAC – Market size and forecast 2018-2023North America – Market size and forecast 2018-2023Europe – Market size and forecast 2018-2023South America – Market size and forecast 2018-2023MEA – Market size and forecast 2018-2023Key leading countriesMarket opportunityPART 10: MARKET SEGMENTATION BY CATEGORYMarket segmentation by categoryComparison by categoryBillboards – Market size and forecast 2018-2023Shelter – Market size and forecast 2018-2023Transit – Market size and forecast 2018-2023Street furniture – Market size and forecast 2018-2023Market opportunity by categoryPART 11: DECISION FRAMEWORKPART 12: DRIVERS AND CHALLENGESMarket driversMarket challengesPART 13: MARKET TRENDSUse of AI in OOH advertisingMarket consolidationIntegration of technologies for digital signagePART 14: VENDOR LANDSCAPEOverviewLandscape disruption
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