Artificial Intelligence driven Marketing Communications
The rising mortality rates all across the globe have marked a golden period for insurance companies all across the globe. The life insurance industry represents one of the massive industries with great profits for insurance companies. The vast population and the uncertainty of life, have made people take up life insurances to help the rest of the family in case of any mis happening.
The industry is going through a rapid change with the intervention of technology in the field. The industry is expanding at a rapid pace and has attracted major investors across the globe.
Major names in the industry characterize the global life insurance industry. Some of the notable names in the industry are Nippon Life Insurance, Aviva, Swiss Reinsurance, ACE Group, CNP Reinsurance among several others. These industries know the market inside out and know what works and what does not.
The life insurance industry can be segmented into several factors. But the two major sections that are quite crucial to the industry are the type of product and the application of the segment.
Based on product type, the industry can be segmented into term life, universal life, and the whole life. Each type has its own sets of advantages and disadvantages and hence function accordingly. On the other hand, based on the application, the industry can be segmented into residential, travel, and others.
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Factors affect the growth rates
There is a slew of factors that affect the growth prospects of the industry. The high mortality rate, increase in awareness, and the lucrative options and offers have worked in favor of the life insurance industry.
However, the presence of better investment cycles, a looming economic crisis, and low per capita income have become a serious challenge for the industry. An increasing number of people want to ensure, to help their family in case of any mis happening. This has been a great boost to the industry in all aspects.
Furthermore, the introduction of technology like smart contracts has helped the industry at a rapid rate, and the industry is expected to flourish at an astounding rate.
A competitive analysis of the key players in the life insurance industry has made the industry a tough nut to crack. Companies all over the world are in a race for the customer’s attention. This, in turn, has increased the competition by a great extent. However, the presence of companies, even in the most remote corners of the world has helped the industry flourish by a great extent.
Emerging geographies like Asia and South America have become the major destinations all across the world. The penetration rate of the life insurance industry in these locations has been phenomenal, and companies all across the globe have been trying to have a lion share in the geography.
Other major geographies have low penetration rate due to high saturation in the region.
The segment hit a major high in the year 2018 and is expected to grow at a rapid pace of xx percent for the next few years. The industry is expected to reach a major milestone by the year 2025.