Artificial Intelligence driven Marketing Communications
Transcription technology is improving every year and one may think that soon we will reach a point when organizations don’t need to hire professional transcriptionists to the job. However, there are a lot of businesses and situations in which transcriptions services by a real transcriber are needed and technology cannot replace this demand.
Transcription involves transcribing the speech in audio or video format into text form. While transcription tools can really help with transcription, they cannot do the whole job alone. More businesses than ever need professional transcription services in 2019. Here are the businesses that need transcription services and why.
Law firms, court reporters, paralegals, attorneys, and legal professionals require transcription services. From court hearings to presentation in video or audio formats as evidence and witness statements – all these activities are transcribed every day to make the files accessible to juries, lawyers and judges. Transcription of these audio or video files leaves no room for misinterpretation.
Transcription services are indispensable in the medical field. A patient always needs documentation and information is required in the form of procedures, diagnosis, notes and related material that the doctors can use. Transcribed medical documents are needed when doctors across borders are collaborating on researches, patient, special cases.
Academia is also benefiting from the advanced technology in the world today. In order to increase attendance or benefit the students remotely, universities and schools transcribe lectures, videos, seminars, source materials, and research papers to make these available and accessible online. This content is often uploaded on the website for student and teachers to access.
If you’re doing market research, it is a good idea to document all your interviews, focus group studies and other outreach. You can make the most out of your data if you have it transcribed and documented. This ensures you have a clean record and exact responses from the participants which marketers can later use to observe and identify the useful nuances and reactions from what was said.
In any event, the keynote speech is important. Transcribing a keynote speech is an excellent way for it to impact more people. Keynote speeches of high office levels like parliamentary or presidential are often transcribed for record and uploaded online for everyone’s accessibility. It is one of the best marketing tools too.
Big businesses all over the work are turning to transcription to store and archive recordings of meetings, interviews, and urgent phone calls. This data is priceless for businesses in many situations.
Video production houses use transcription so that their audiences can search the videos online. It also allows them to reach a wider set of the audiences like people who are hearing impaired or those who simply want to read for better understanding.
When podcast business uses transcription services, it offers a choice to people to read instead of listening to the podcast. It is a popular alternative format and increases the reach of people who could be interested in the content of your podcast.
Content strategists and writers for entertainment websites make use of transcriptions to turn videos into written transcripts that can be reused or repurposed as content for websites.
Transcription services are very important in this day and age. It is being used across multiple platforms by different businesses. One of the large industries to use transcription service is the entertainment industry. All video productions, movies, and animated films always have subtitles so that a wider set of the audience can be reached and there is no room for missing out on dialogue. This has vastly increased the demand for transcription services by human transcribers who work long hours to produce accurate transcriptions for a given video.