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The Frozen Food Market is set to emerge as a strong market through 2025 as a consequence of ongoing consumer stipulate for convenience and ready to eat meals, owing to the fast-moving life of GenZ and the millennial populations. Frozen dairy products, frozen desserts, frozen Bread and Bakery incorporated with gluten-free and natural additives & preservatives are favoring the overall market growth.
Altogether, the growing economies has boosted both the production and consumption of meat and poultry and eventually improved the sales of frozen food products across the processed food industry.
Key frozen food market players are strengthening market share over intense investments in innovating product portfolio in terms of both product formulations and packaging as well as are seeking new food processing technologies for prolong shelf life and food storage.
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Health indulgent consumers focusing on low calories and sugars intake are establishing healthy labeled Frozen Foods as mainstream of the market. As well as, penetration of frozen foods through widespread distribution channels including online and offline modes across Germany, the United States, United Kingdom, and other is widening the regional frozen food market size.
However, the threat of food poisoning over cross contamination, growing preference of fresh food over frozen, and rising ill health effects of consuming frozen food are amidst the market restraining factors.
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Customers opting ready to eat meals drives market growth
Frozen ready-made meals accounted for major share with the changing customer preferences from conventional foods to frozen readymade meals owing to long shelf period and hectic lifestyle patterns. Further, the export business of frozen food is emerging strongly with the acceptance of frozen food products among the consumers and increased brand awareness across the emerging nations.
Europe competes as major frozen food market share holder
The changing lifestyles positively impacts consumer behavior across EU frozen food market and eventually results in rise in volume retail for frozen food, with major share for frozen breads and desserts.
Further, rise in disposable income, growing consumption of frozen food supplies, in particular frozen meat & poultry and the presence of cluster of key vendors as well as innovative entrants across Americas and MEA boosts the frozen food market growth.
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Key companies are engaging in launching new products to overcome competitive landscape
Frozen food companies and manufacturers are continuously engaged in launching new products to overcome competitive landscape and to expand their business presence.
For instance, in April 2019 NestleSA announced launching of a new ‘cook from raw’ 100% plant-based burgers in Europe, and opening plans for the United States.
As of on September 2019, Amalgam Group planned to launch frozen food items to expand their market presence.
The top market players operating in the global frozen food market are General Mills Inc., Conagra Brands, Inc., Grupo Bimbo S.A.B. De C.V., Nestle SA, Unilever, Kellogg Company, McCain Foods Limited, the Kraft Heinz Company, Associated British Foods Plc, and Ajinomoto.
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