Artificial Intelligence driven Marketing Communications
MonitorBase, a leading data and analytics platform that specializes in direct-to-consumer marketing for banks and mortgage lenders, announced today it has launched a new service that helps mortgage companies extend firm offers of credit through email.
“We are living in a digital world and lenders are looking for new ways of expanding engagement with their customers through digital methods. Our solution gives them an additional channel for extending firm offers of credit. This enhances their ability to communicate with consumers much faster than a traditional, single-channel method such as direct mail,” said Louis Zitting, CEO of MonitorBase.
Zitting notes,“We are seeing tremendous results with email. Engagement and response rates are way above average, especially when the offer of credit is sent as a multi-channel delivery. Alongside email, we will continue to arm lenders with enhanced digital solutions that help them close more loans while providing deeper engagement for both loan officers and borrowers.”
This new email solution enables lenders to digitally deliver firm offers of credit, track consumer engagement in real time and manage regulatory compliance requirements such as FCRA, CAN-SPAM, Dodd Frank, Reg Z, TCPA, state-specific disclosures and the Mortgage Disclosure Improvement Act.
Since 2007, MonitorBase has been providing mortgage companies with solutions that utilize prescreened credit information and other behavioral data attributes to determine when consumers are most likely to be in the market to purchase or refinance a home. With strong knowledge and experience in the mortgage industry, the company continues to drive innovation and effectiveness when it comes to compliance-minded marketing solutions. For more information, visit www.monitorbase.com or call 888-795-6575.