Artificial Intelligence driven Marketing Communications
The in-flight advertising act as a source of additional revenues for the airlines besides helping in active product promotion. With a high number of travelers selecting air transportation, the in-flight advertising market is likely to flourish in the future. The Asia Pacific region is foreseen to witness massive boost during the forecast period owing to several emerging economies in this region.
The in-flight advertising market is anticipated to grow in the forecast period owing to driving factors such as developments in the field of print and digital media, coupled with a rapid increase in air travelers. Additionally, customized and tailored advertisement are likely to augment the growth of the in-flight advertising market. On the other hand, the rise in tourism sector is further expected to open opportunities for the key market players.
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The key players influencing the market are:
Atin OOH – Aviation OOH (Maxposure Media Group LLC) – Blue Mushroom Infozone Pvt Ltd – EAM Advertising, LLC – Global Eagle – IMM International – In-flight media (IMA) – Ink (eSubstance Limited) – Panasonic Avionics Corporation – Zagoren Collective.
The global in-flight advertising market is segmented on the basis of type and aircraft type. Based on type, the market is segmented as inflight magazines, baggage tags, display systems, in-flight apps, and others. On the basis of the aircraft type, the market is segmented as business aircraft and passenger aircraft.
In-flight Advertising Market – Global Analysis to 2027 is an expert compiled study which provides a holistic view of the market covering current trends and future scope with respect to product/service, the report also covers competitive analysis to understand the presence of key vendors in the companies by analyzing their product/services, key financial facts, details SWOT analysis and key development in last three years. Further chapter such as industry landscape and competitive landscape provides the reader with recent company level insights covering mergers and acquisitions, joint ventures, collaborations, new product developments/strategies taking place across the ecosystem. The chapters also evaluate the key vendors by mapping all the relevant products and services to exhibit the ranking/position of top 5 key vendors.
Various segments of the market such as type/components/ application/industry verticals/ end-users are analyzed with robust research methodology which includes three step process starting with extensive secondary research to gather data from company profiles, global/regional associations, trade journals, technical white papers, paid databases etc. followed by primary research (interviews) with industry experts/KOLs to gain their insights and views on current scenarios and future scope of the market as well as validating the secondary information, further internal statistical model is used to estimate the market size and forecasts till 2027.
In-flight Advertising Market report is a combination of qualitative as well as quantitative analysis which can be broken down into 40% and 60% respectively. Market estimation and forecasts are presented in the report for the overall global market from 2018 – 2027, considering 2018 as the base year and 2018 – 2027 forecast period. Global estimation is further broken down by segments and geographies such as North America, Europe, Asia-Pacific, Middle East & Africa and South America covering major 16 countries across the mentioned regions. The qualitative contents for geographical analysis will cover market trends in each region and country which includes highlights of the key players operating in the respective region/country, PEST analysis of each region which includes political, economic, social and technological factors influencing the growth of the market.
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