Artificial Intelligence driven Marketing Communications
Big Data Media Inc. (BDM), a Toronto-based media company and wholly owned subsidiary of Luminar Media Group, Inc., (Luminar, OTCMKTS: LRGR), and Ascel Bio, a New York–based public health forecasting and consulting company, have made their Heart Attack Risk Forecast (Beta) Map available for free to the public during the period of freezing temperatures associated with the record-setting cold air mass covering most of the eastern United States. The maps, which are updated hourly, are found at www.diseasecast.com.
The Heart Attack Risk map was launched in Beta form in late 2018 by DiseaseCast. It is the first display in the U.S. of heart attack risks caused by weather conditions. It draws from official weather data and peer-reviewed academic studies proving links between weather conditions and heart attacks.
DiseaseCast is a consumer-focused disease risk forecasting site and mobile application. The site is powered by Big Data Media, a subsidiary of Luminar Media Group. DiseaseCast presents America’s only zip code specific forecast for chronic and infectious disease risks, such as influenza. Output from multiple models for risks are displayed. These include, human and avian influenza risk, foodborne and waterborne diseases, mosquito diseases, as well as heart attack risks. The site has unique visualizations that resemble weather forecast maps. The risk maps are derived from reliable environmental and public health data, and Ascel Bio uses operationally proven and peer reviewed assessment approaches. Models and approaches were first used by Ascel Bio in clinical settings since 2011.
“Luminar is pleased to present this critical, life-saving tool to the public,” said Chris Cook, Chief Executive Officer. “The Heart Attack Risk map is an important addition to the offering, because it is a move beyond infectious disease prevention and into forecasting of chronic disease risks.”
“There is solid scientific proof that animals of all kinds are stressed by extreme weather, and that these stresses have an impact on health,” says chief bio-meteorologist Mike Smith. “Ascel Bio has been forecasting influenza risks associated with extreme weather changes on humans and birds for years, and this Heart Attack Risk map is an extension of our work in this area.”
Mr. Mike Smith
Ascel Bio Inc.
Diseasecast is a partnership between Ascel Bio Inc. (Ascel) and Big Data Media (BDM) , a subsidiary of Luminar Media Group (Luminar, OTCMKTS: LRGR) to develop DiseaseCast.com, a consumer-focused disease risk forecasting site and mobile application. The site is powered by BDM using Ascel’s proprietary APIs to generate forecasts from various health and meteorological data sources. DiseaseCast.com is America’s only zip code specific forecast for chronic and infectious disease risks, such as influenza.
The Luminar Media Group has extensive knowledge and experience in the media, marketing and entertainment industries. Our company was started by entrepreneurs that have a vision to identify new tools to communicate with the audience. Our presence is a natural response to a new way of working in a changing landscape. At Luminar, we embrace the challenge of the constantly evolving business landscape and our determined culture will develop solutions.
About Ascel Bio:
Ascel Bio produces proprietary news and analysis for customers who share an interest in disease outbreaks and recognize the importance of filling gaps in local public health information. Ascel’s value-added content has been distributed under license to physicians, corporate chief medical officers and business continuity analysts, government crisis managers, quarantine officers, and health officials, and to community groups directly. Our team delivers insight, promotes awareness, and supports education.
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