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The cannabis industry is maturing and consumers have access to an increasingly large number of brands. As competition between brands heats up, investors have focused on distribution when assessing future revenue potential. Cannabis companies with innovative products and established distribution channels will be best positioned to grow their revenue through both more point-of-sale opportunities and better brand visibility.
The Yield Growth Corp.’s (CSE: BOSS) (OTCQB: BOSQF) (Frankfurt: YG3) Urban Juve has developed a portfolio of 35 innovative products and signed 70 retail locations to carry those products. Combined with its other subsidiaries, the company is commercializing over 70 wellness and cosmetic products with multiple revenue streams. The company aims to become the most trusted skincare brand for its expertise and patents around hemp root oil.
Why Distribution Matters
Canada’s cannabis industry has experienced significant growth over the past several years with over 160 licensed producers. According to Deloitte, the country’s cannabis industry could be worth more than C$22.6 billion over the coming years, driven by the legalization of adult-use cannabis last year and edible products later this year. Canada is also quickly becoming a leading exporter of cannabis around the world.
The cannabis shortage has made brands somewhat obsolete since many customers simply purchase what they can find, but as supply continues to increase, brands will become increasingly important. Premium brands that cultivate a strong reputation and household name could command a premium over lesser known brands in the space, which means that it’s important for companies to invest in distribution and branding early on.
These same trends are true for non-regulated cannabinoid products. For example, Yield Growth is targeting the much wider multi-trillion dollar wellness industry where cannabinoids could play a role in areas like skincare. By focusing on distribution early on, the company is getting its innovative products into key shelf space and building up a brand reputation before competing products hit the market.
Yield Growth Adds To Its Network
Yield Growth recently announced that its Urban Juve natural skincare and personal wellness and grooming solutions will be available for purchase in 70 retail locations within Ontario, Saskatchewan, and British Columbia. In addition to this physical presence, the company has focused on SEO, content marketing, social, and traditional media programs to expand its brand’s presence across both online and print channels.
“Even though we have just launched, having the former COO of M.A.C Cosmetics Thomas Bond at the helm of our Board of Directors supports our intention and capacity for international expansion and scalability,” says Urban Juve President Sandi Lesueur. M.A.C Cosmetics is one of the three top global makeup brands with over $1 billion in annual sales and 500 independent stores, including 30 stores in France.
Healthy Planet owns 24 of these retail locations and chose to carry the company’s products thanks to its unique use of hemp root oil in Ayurvedic formulas. The retailer’s carefully curated selection of wellness products include health foods, supplements, sports nutrition, and beauty care, bringing in a diverse client base. The retail presence could help build valuable brand loyalty for repeat shoppers, as well as increase exposure for the brand.
Expansion into the U.S. Market
Yield Growth also announced the formation of Mad Wallaby Distribution Inc. as a new wholly-owned subsidiary in California that will focus on legal U.S. retail and ecommerce distribution for beauty and wellness brands with products containing hemp ingredients with less than 0.3 percent THC. The company will build an initial distribution portfolio of ten brands, including Urban Juve and a Mad Wallaby CBD line, to capitalize on the growing U.S. demand for hemp-based CBD wellness and beauty products.
“Establishing Mad Wallaby to create U.S. distribution channels for CBD products is an exciting, natural step for Yield Growth,” says Yield Growth CEO Penny Green. “As we are seeing now with the American national drugstore chain CVS for example, shelf space for these products is expanding quickly in relation to strong consumer interest and increasing market demand. Adherence to the complex and evolving laws surrounding these products remains important and represents our trusted distinction as a distributing partner for both emerging brands and the established retailers they seek to supply.”
The Yield Growth Corp. (CSE: BOSS) (OTCQB: BOSQF) (Frankfurt: YG3) represents a compelling opportunity within the nascent cannabis industry. With its unique combination of innovative products and extensive distribution, the company is well positioned within the multi-trillion dollar wellness segment of the cannabis industry. For more information, visit the company’s website at www.yieldgrowth.com or www.urbanjuve.com.
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