iPerceptions developed Active Research, a technology capturing customer perceptions in supporting businesses to increase sales.
iPerceptions, Inc. is the inventor of Active Research, the evolution of Customer Experience Management and Digital Analytics. The companys solutions are powered by the Active Research platform, which addresses specific business objectives by capturing visitor perceptions in the Moment of Truth using advanced engagement technologies and trusted research frameworks to drive actions in existing business processes. Founded in 1999, iPerceptions has more than 14,000 clients worldwide that trust iPerceptions for in-depth analysis of real visitors behavior. See how iPerceptions can improve the entire customer lifecycle and your bottom line today.
Audry Larocque is the Chief Executive Officer at iPerceptions. A serial entrepreneur and executive, he has helped build several successful companies in the high-tech, mobile and Internet ecosystem since 1999.
Most recently, Audry co-founded Neuralitic, where he spent 5 years as CEO, growing the company and positioning it as a business intelligence leader in the wireless space. Under his leadership, Neuralitic filed over 22 patents, marketed its products in over 20 countries and raised $20M in venture capital funds.
Before co-founding Neuralitic, Audry co-founded and spent 5 years as CEO of Cilys, a wireless software infrastructure vendor, where he led the company through successive rounds of financing totaling $8M and established a foothold in international markets.
Audry was integral to the acquisition of Cilys by Openwave Systems in January 2005.
Marc Tremblay is the Chief Technology Officer at iPerceptions.
Prior to this, Marc held the roles of CTO and Vice-President of Product Development, developing Neuralitics SevenFlow big data mobile marketing analytics platform as well as Neuralitics intellectual property strategy.
Before joining Neuralitic in June of 2007, Marc headed the product management team responsible for the Access Optimization and Streaming Media product lines at Openwave Systems, based in Redwood City, California.
He joined Openwave when the company acquired the Canadian access optimization solutions vendor Cilys, acting as Vice President of Product Development. Prior to that he was with Sipro Lab Telecom as Vice President of R&D and with its successful spin-off VoiceAge, where his responsibilities included defining and deploying its technology, implementing its business strategy, and developing and licensing intellectual property.
Lane Cochrane is the VP of Research at iPerceptions. Lane has more than 15 years of management and business development experience in the market research industry, including 10 years in leadership roles at The Nielsen Company.
At iPerceptions, Lane is responsible for developing and implementing new research offerings that maximize client success and extend the impact of Voice of Customer analytics with major international businesses. Motivated by bringing data to life, Lane’s analytics team is sharp at extracting and presenting relevant insight.
Duff Anderson is responsible for research, development and knowledge delivery at iPerceptions.
Duff is a leader in designing and implementing online research methodologies, and was instrumental in the original development of iPerceptions webValidator solution and its strategic focus.
From 1995 to 2000, Duff held the position of Director of Development at Capability Snapshot Inc., where he was responsible for leading the companys transition from hard copy and telephone-based surveying to online surveying, reducing costs and increasing profitability.
Duff is a forward-thinker and a compelling speaker, who has presented at many industry events and participated in various panel and roundtable discussions.
Derek Zakaib is the VP of Product Strategy & User Experience at iPerceptions. Prior to this, Derek was VP of Product Design at Stingray Digital where he oversaw product strategy and design. In 2001, he co-founded Hexacto, a mobile gaming company, where he was EVP Creative & Marketing. Hexacto was acquired in 2003 and later became part of Electronic Arts (2006).
At EA, Derek oversaw creative game development for the companys Mobile Montreal Studio. Previously, Derek supervised the creative teams at nurun, a Montreal-based web agency, ensuring their web designs met the highest standards in interactivity and usability. Until May 1999, Derek worked as an Artistic Director at Cossette Interactive where he designed websites and multimedia presentations.
Derek holds a Masters degree in Architecture from Dalhousie University and a Bachelors degree in Environmental Design from the Universit du Qubec Montral.