Chief Executive Officer
Sheri Wetherell
Hello! I’m the co-founder and CEO at Foodista.com. I grew up surrounded by food on both sides of my family.
My paternal grandmother owned a diner for many years, and my maternal grandmother (and mother of five daughters) was always found in the kitchen baking or whipping up garden-fresh tomato juice.
My mother instilled in me the importance of healthy, wholesome eating and fed the entire family homemade soups, breads, and fresh carrot juice. Through my grandmothers, mother, and numerous travels overseas, I developed my love of food.
I honed my palate and taste for travel by hopping planes with my airline pilot father, spent nearly a year studying in Italy and traveling in Greece, and taught English in Tokyo for three years. My professional background is in traditional and online marketing, where I worked for companies such as Amazon.com, Microsoft, Nordstrom, and eBay.
With Foodista.com I have finally found my true passion – immersion in the world of food.
Chief Executive Officer
Barnaby Dorfman
Barnaby Dorfman is founder and CEO of Foodista.com, a Seattle-based food and cooking Web startup.
Barnaby has been an entrepreneur and executive in the consumer Internet space for over a decade. After Amazon.com acquired Bibliofind.com in 1999, where he was general manager, Barnaby led a team to define new product categories in the Amazon Marketplace, including the Gourmet Food Store. During his 7 years at Amazon, other key roles included vice president of A9.com, the search technology division, and director at the Internet Movie Database subsidiary, where he created IMDbPro.com. More recently, Barnaby was Chief product officer at startups Peerflix.com and Kyte.tv.
Early in his career, Barnaby was general manager of Marsee Baking in Portland, OR, one of the first European style bakery-cafes in the Pacific Northwest. Barnaby grew the company from founding to 4 stores and 100 wholesale accounts. The chain later grew to 18 units and was acquired by Tullys.