Picture this:
It’s Saturday night. You’re a student living on campus at USC. You and your friends want to go out. You want to go to a club which is playing the music you like. A club which is pumping and happening right now. But there are over 250 clubs and bars in a five mile radius of campus. How do you know if somewhere is good? Sure, you can text and ring all your friends, check your Facebook and Instagram feeds . . . but that all takes time. You need WotSpot Now.
Why college students?
– 18-24 year olds are considered the most socially connected generation.
– 98% are connected on social media.
– 72% of college students use alcohol at least once every 30 days.
– Greek organizations or fraternities considered “heavy drinkers”.
– 57% males and 48% female student athletes binge drink.
WotSpot Now offers brand alignment with a specific target audience: male and females aged 18 -24. This demographic is typically technological savvy; has a strong interest in social connectivity and actively pursues lifestyle and entertainment brands. Think liquor companies, fashion brands, festival marketers . . . The App offers a range of monetisation opportunities including:
– Sponsorship
Skip the middle man and charge alcohol brands to be incorporated in the app
“Top 3 bars closest to you brought to you by Smirnoff”
– Pop Up / Banner ads
The most obvious of all monetisation strategies and still a valid revenue generator.
– In App Purchases
WotSpot Now will be a freemium app with an expected .6% of users to upgrade for $1.99
The plan for the App is clear:
Build a lean platform with scalable user opportunity and features. We plan on launching WotSpot Now in college-dense cities, boasting high student numbers and a surplus of bars, clubs and lounges with an initial focus on the West Coast of the USA. We will use a firebombing strategy from campus to campus using a variety of viral, communication and promotional techniques to ensure max
WotSpot Now is an app that connects US college students who like to party to the happening clubs, on the spot using a unique algorithm to gather real time data from various sources.
The app is simple to use.
1.Log in using Facebook
2.Choose your preferred music genres
3.The app will show you the top clubs closest to you where others, who have the same music preferences as you, are partying at
4.Share the club you want to go to with your friends
5.Party’s on!