Whatser offers local merchants a selfservice online platform to compose & distribute their message and advertising to the relevant local media channels in order to reach their potential customers most effectively and increase sales.
Michiel is a seasoned entrepreneur with a curiosity for life. He leads the team’s business development with a dedication fueled by his own experience as a local merchant. When he isn’t in the office he loves to be out and about meeting new people, or trying out his most recent sport addiction.
Melinda S. Jacobs, M.A. is an entrepreneur and user experience designer, specializing in behavior changing designs and strategies. She started consulting and creating engaging designs for companies in 2008 and based on this passion she founded her own company in 2011.
In 2012 she became co-founder and chief product officer of Whatser B.V. along with Michiel Verberg where she is working together with a talented team to change the way local merchants interact with online media.
Melinda is active in her research on how to create behavior change through experience design.