RxVantage provides cloud-based software that enables efficient communication of medical practices.
RxVantage is OpenTable.com for pharma reps (and other medical vendors) looking to access physicians. The company’s cloud-based platform improves patient outcomes and enhances the relationship between medical representatives and physicians offices.
The Problem: The pharmaceutical industry spends $60 billion per year marketing, most of which is directed to the physicians who determine how the $325 billion that Americans spend each year on prescription drugs will be allocated. These marketing dollars go toward reaching docs at the point of care via sales reps that provide free samples and educational materials for patients, and medical education to doctors and their staff. All pharma brands must be in the practice if they hope to succeed.
The last decade has seen an explosion of novel medical technologies and treatments, along with a corresponding increase in the number of reps promoting them. More than 130,000 reps visit the 30,000 busiest medical practices every day. These practices see value in what individual reps deliver, however, they are often overwhelmed by a community of reps that cannot organize itself to fit the practices schedules and priorities.
In an attempt to control the rep chaos, these practices often dedicate hundreds of staff hours per year to coordinating rep visits on handwritten paper calendars and business cards. With pharma having demonstrated more than a 1000% ROI on such visits, far higher than any other sales/marketing channel, demand for access far outstrips supply. Despite this high demand, more than 30% of these appointments are abandoned by the scheduled rep and go unfilled, a paradox that occurs because:
1. Appointments are booked up to one year in advance by reps that must be in the practice.
2. Rep turnover is high, and territories and physician targets are constantly realigned.
3. Appointment information is locked inside tens of thousands of individual paper calendars.
James A. Dwyer is the Vice President of Sales for RxVantage.
He was President and founder of Waypoint Trading LLC, a sales based company that specializes in working with recycled plastics manufacturers and the international fruit export industry.
Prior to Waypoint, James served as the Director of International Sales for ITW Angleboard, a division of Illinois Tool Works (NYSE:ITW), a manufacturing based Fortune 200 company.
Before joining ITW, James served for 5 yrs as the International Business Development Manager for US Plastic Lumber’s Engineered Plastics Group (Nasdaq: USPL). He was responsible for all sales and marketing of USPL’s products outside of the US along with key account management for US-based multinational Fortune 500 clients.
James Dwyer has over 12 years of outside sales experience.
Lead technology teams in both large company environments and within the rapid-development atmosphere that has made many start-ups succeed.
Key member in building core teams within a rapidly growing tech company. Staffing not only junior engineers but also, senior, leads, and Director level engineers.
Understand the growing pains most tech-start-up’s will face and understand core tools and principles which can be applied to maximize individual performance.
Ultimately, I’m a tech junkie who loves to mentor and watch his team grow and succeed.
Specialties:PHP, OOD, Zend Framework, MySQL, UML, REST, SOAP, HTML 5, Mobile Web Dev., Varnish, Apache, Nginx, MongoDB, Smarty, Symfony, CakePHP, PEAR, PHPUnit, XDebug, VLD, PHPDoc, JQuery, JavaScript, XML, MYSQL, Oracle, Unix, Source Control Tools, Enterprise Architect, XML, Memcached, APC, Optimization techniques, Scaling, Cloud Tech.
Working Knowledge:
JSP, JDBC, JSF, Perl, Ruby
Technical Testing Methodologies, Tech Dev.
Grant Wedner is the Vice President of Business Development for RxVantage. Grant is an eHealth veteran with a history of building early-stage health companies. Most recently, he was VP, Corporate Development and Partnerships at DailyStrength.org, the popular health-focused social network. In this role, Grant was responsible for securing financing, overseeing all distribution and sales partnerships, and leading all corporate development activities.
In prior roles, Grant oversaw business development for Kosmix, a highly regarded search technology company with a leading health destination site. He also served in numerous roles at Healtheon and WebMD including Chief of Staff and Director of New Services Development. In this latter role, Grant oversaw WebMDs expansion into consumer directed business lines and the distribution expansion of the WebMD Health Network.
Mr. Sparkman joined Slater in 2000 as Executive Director of the Slater Center for Interactive Technologies (Slater Interactive), now the Slater Technology Fund (Slater Fund), where he invests in software, new media, and energy-related technologies.
Mr. Sparkman began his career at Time Warner in 1993, where he led the book groups early efforts in online publishing and commerce on CompuServe and the web.
In 1995, Mr. Sparkman co-founded EScribe Corporation, an online publisher that developed communities for upscale, outdoor enthusiasts. The company grew organically and was acquired by NameMedia in 2006.
From 1996 to 1998, Mr. Sparkman was co-founder and CEO of Incubator, Inc., an angel-funded, Internet business incubator in Berkeley, California, which backed web-based start-ups from the university community, including Emptor (Accept.com), a venture-backed online payments company acquired by Amazon.com.
At the Slater Technology Fund, Mr.
Noah has founded, launched and grown dozens of high technology products and companies in 20 years of entrepreneurship and management of innovation.
Noah most recently directed the enterprise product line for Googles geospatial products, Google Earth and Google Maps.
Prior to Google, Noah held several roles at Keyhole, Inc., the company that created the first Web-hosted 3D digital earth model and was acquired by Google in 2004.
Prior to Keyhole he helped to start two companies in India, including i-mint (acquired by American Express).
Noah helped establish the Internet loyalty rewards marketplace as a co-founder of MyPoints.com, the largest Internet loyalty program with over 7 million active members, where he led product management and business development functions from the companys inception through an initial public offering and subsequent acquisition by United Airlines.
William Kleinfelter is a senior healthcare executive with over 35 years of healthcare innovation and general management experience. Bill is responsible for the vision and strategy of Healthgrades physician and hospital content. As part of these responsibilities, Bill leads a multi-channel team of content and communication experts to provide consumers and providers meaningful content. Areas of responsibilities include commercial and proprietary content licensing, content acquisition, creation of derived physician and hospital content, distribution of content, data governance to maintain content integrity, partnership development and strategic relationships with commercial partners, professional associations, the government, and regional health partners.
Steven Atneosen is the Vice President, Government Relations and Strategy, and acting General Counsel of RxVantage. He has served as an advisor to the company since 2006. From 2007 to 2009, he was a business and legal affairs consultant in New York, NY working with Fortune 100 and development stage companies on technology related strategy, specifically on health care IT and clean/green technology issues. He has served as general counsel and regulatory/government relations to two global technology companies: at Aristocrat Technologies, Inc. in Las Vegas, NV from 2005 to 2007, one of the largest technology providers to hospitality and gaming, he directed all legal and corporate development matters for the companys North and South American business. From 2000 to 2005 at CarParts Technologies, Inc.
Daniel Gilman is the co-founder and Chief Information Officer of RxVantage. Mr. Gilman has over five years of tech and pharmaceutical sales experience, and was a professional sales representative at Boehringer Ingelheim Pharmaceuticals Inc., the largest privately held, and fastest growing pharmaceutical company in the world.
Prior to joining Boehringer-Ingelheim, Mr. Gilman was a worked in IT/IS at Netivity Solutions, Inc., a provider of high-tech networking solutions in Boston, MA. Daniel’s clients included a wide array of Fortune 500 companies, nationwide managed care organizations and the largest healthcare provider network in Boston, MA.
Greg Gilman has over 15 years experience as an executive, entrepreneur, investor and attorney most recently as the Chief Executive Officer and co-founder of RxVantage, the leading online practice platform connecting pharmaceutical and medical vendors with healthcare professionals.
Prior to founding RxVantage, Greg was a Professor of Law and Director of the Center for Entrepreneurship and Technology Law at Pepperdine University School of Law, where he designed and taught courses in Intellectual Property Law and Licensing.
Prior to joining the full-time faculty, he practiced law at Gilman/McFadden LLP in Los Angeles, CA, where he was head of the Entertainment, Intellectual Property, and Business Transactions practices.
Greg has represented a number of recording artists, producers, independent record labels, songwriters, screenwriters, and directors, including Billboard, Grammy, Cleo and Tony award winners.
Adam Nazar is an LA based CTO and Entrepreneur.
As a founder and CTO of AutoClaims Direct, Adam helped grow the company into one of the largest claims service companies in the industry. AutoClaims Direct was named to Inc. Magazines list of fastest growing private companies in 2009, 2010 and 2011 and 2012 and to the Deloittes Technology Fast-500 in 2010 and 2011 and 2012.
He has developed software and technology solutions for numerous industries including: Health Care, Advertising, Entertainment, Insurance, Education, Non-Profit, Business Services, Finance, and Real Estate. Adam holds an MS in Computer Science, and a BS in Computer Engineering and Computer Science from the University of Southern California, where he has lectured as a part-time faculty member. Adam also has an MBA from USC’s Marshall School of Business.