Artificial Intelligence driven Marketing Communications
VisualDNA is in the business of understanding people.
VisualDNA is an audience insights company with patented technology that makes it possible for businesses to understand people online. It has developed an incredibly efficient and unique method of understanding, driven by the science of converting data from personality quizzes into rich, accurate and scalable audience profiles.
Its analytics product WHYanalytics allows any website owner to look beyond traffic and demographics to understand their audience on a deeper, emotional level. And by collecting rich first-party data through its quizzes, building scalable audience segments through its profiling algorithm and providing data to all leading media-buying platforms, VisualDNA data also powers highly-targeted advertising in real-time.
WHYanalytics is a completely free tool that helps businesses of all sizes understand who their customers are.
WHYanalytics allows any website owner to look beyond traffic and demographics to understand their audience on a deeper, emotional level. Understand your audience and what drives them, their attitudes, and watch how they change – all in real time.
What I love about VisualDNA is that it combines rigorous strategic thinking with creative innovation. I started my career as an analyst and then moved to strategic planning in ad agencies. I saw an incredibly exciting opportunity in VisualDNA to bring my experience in data, brand strategy and creative planning together and play a central role in building the company. I joined as Client Services Director and have since taken on the challenging role of spearheading our nascent Bureau business as it grows and develops, expanding the team both in the UK and Moscow and enjoying working with an extremely talented team to make it happen.
Alex Willcock is the Founder and CEO of VisualDNA.
He has creatively developed some of the world’s best brands and has designed products across sectors including home, fashion, hospitality, health and beauty.
He sold his award winning design agency, The Nest, to embark on an idea to develop a universal language of communication and understanding. This led to the creation of VisualDNA, a means of unlocking the adaptive unconscious through the use of imagery.
Launched in March 2007 as Imagini, over 40 million people have so far discovered their VisualDNA.
Tomas joined VisualDNA in 2009 after graduating from University of Cambridge with double First Class Honours in Computer Science and Management. He built a number of core algorithms and systems driving VisualDNA profiling and inference and became CTO of the company in 2011. Prior to joining VisualDNA he worked as a Software Engineer in Google’s London office and has been running Slovakia’s most popular mountain biking website for over 10 years. Apart from cycling, Tomas enjoys skiing, snooker and any racket sport one may think of.
Ive been part of the VisualDNA business from the very beginning and love the challenge of working in a pioneering company where I can really have an impact. With a background as a media and technology specialist at Spectrum Strategy Consultants, I relish the fact that I get to shape the business at the highest level while at the same time using my creativity to develop powerful products and compelling consumer experiences. I am particularly excited about the opening of our Moscow office this year and the opportunity to expand into other BRIC countries.
Im the Managing Director of the Media Business at VisualDNA and came here to create an entirely new business from scratch. I was a Product Manager at Google before I came here and my team built the web browser for the Android operating system. I love working at VisualDNA as you have the ability to be innovative and have a big impact. Every decision I make matters and it is great to be part of a team that is transforming the way advertising and personalisation works online.
Dermot Halpin is responsible for overseeing the vacation rentals division at TripAdvisor including management of FlipKey and Holiday Lettings.
Dermot previously served as CEO of Autoquake, a small business that used the internet and data analytics to change the way cars are retailed. Prior to Autoquake, Dermot was President of Expedia EMEA (Europe, Middle East and Africa).
Throughout his tenure, Dermot oversaw Expedia, Hotels.com, and Expedia Affiliate Networks in the region. Before joining Expedia, Dermot worked at several technology-driven businesses, including Tele2, a European telecoms operator. Dermot holds an MBA from INSEAD and studied engineering at University College Dublin, Ireland.
Dermot’s favorite travel destination is Buenos Aires, Argentina.
Robert Tercek is one of the worlds most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His expertise spans television, telecommunications and software.
In 2009, he was named one of the 25 Executives to Watch by Digital Media Wire. Variety has named him one of the Digital Dozen most influential players in new media. The Industry Standard dubbed him a TV Anarchist.
SVP and Managing Director, US Operations at VisualDNA
Chief Product Officer at VisualDNA
Chief Commercial Officer at VisualDNA