Artificial Intelligence driven Marketing Communications
Treato automatically collects the massive amount of patient-written health experiences from blogs and forums and, with advanced Natural Language Processing (NLP), extracts relevant information, connects the dots and creates the big picture of what people say about their medications and conditions.
Treato’s big data analytics are available in a consumer site and as an in-depth service for pharmaceutical marketers.
Treato’s Consumer site ([treato.com](http://treato.com)) provides an indispensible patient-oriented knowledge source which is completely advertising-free and free-of-charge, visited by hundreds of thousands of users each week.
[Treato Pharma](http://treato.com/pharma) is an innovative brand intelligence service for pharmaceutical marketers and agencies that provides real-time insights into patients opinions and attitudes, enabling them to understand competitive positioning, determine DTC priorities, and enhance patient engagement.
Ido joined Treato in April 2012, adding his diversified business and management track record to the leadership team.
Prior to Treato, Ido led Commtouch Software (Nasdaq: CTCH), a cloud-based Internet Security solution provider, where as CEO he successfully refocused the company’s strategy and accelerated its growth.
Prior to Commtouch, Ido spent 8 years at Interwise, an enterprise conferencing provider acquired by AT&T, holding an array of business leadership roles across international markets.
Ido holds a BA magna cum laude in Business Administration and Economics from Hebrew University, Jerusalem.
Tony has over twenty years experience of building and financing digital media and technology businesses.
He was a founding partner of Reed Elsevier Ventures in 2000 and focuses on digital media, Internet and big data & technology investments.
With two decades of experience in an industry built on large scale data, Gideon envisioned how big data technology could impact the healthcare domain, the last Internet frontier. His track record as an entrepreneur enabled him to turn this abstract concept into a reality.
Prior to Treato, Gideon co-founded Commtouch Ltd. and was on the executive team for 20 years. As chairman and CEO, Gideon successfully led Commtouch to the leadership position in the outsourced global email and messaging services industry.
Before Commtouch, Gideon was co-founder and CEO of Financial Leverages Ltd. and also served as the CFO of the Gali Group, one of Israel’s largest consumer product companies.
Gideon received a BA in Political Science and an MBA in Finance from Tel Aviv University.