Solving the eWaste problem on a broad scale requires the collaboration of the OEM’s that make the devices, the retailers that sell them, and the consumers that buy and retire them. With $25B in latent consumer assets available to mine and use as the incentive for all stakeholders in the chain, ecoATM will dramatically alter the current life-cycle of consumer electronics much the way 1970’s redemption value laws on bottles and cans dramatically changed their life-cycle. Given the enormous under served worldwide demand for used mobile phones and other electronics, and the enormous and perpetually growing cache of these devices cluttering the homes of US consumers, a rare opportunity exists to build an enterprise which benefits consumers, retailers, OEM’s, and the environment alike. Please join us in transforming eWaste to the benefit of everyone!