Vanksen is a digital, social media marketing and advertising agency that assist renowned brands in conceiving and implementing online and offline communications concepts that are creative, innovative, different and likely to generate positive word-of-mouth (WOM).
With over 80 employees in Paris, New York, Geneva and Luxembourg, Vanksens clients include leading global brands like ArcelorMittal, Audemars Piguet, Belambra, BIC, Bulgari, Caisse dEpargne, Canal Plus, Citron, Coca-Cola, Danone , Disney, ESCP Europe, Grand Optical, Guerlain, Heineken, Jean Paul Gaultier, Longines, LOral, Louis Vuitton, Louvre Hotels, Nigloland, Passoa, Quiksilver, Salomon, SaraLee, SFR, Sony, The Body Shop, and VVF.
Vanksens expertise include:
– Consulting & Strategy definition: audits and benchmarking, communication strategy (digital, social media, media or global).
– Creative: developing viral and 360-degree concepts.
– Production: digital, viral, print, film and event-driven campaigns.
– Media and activation: implementation of web 1.0 media plans (natural and sponsored brand visibility in search engines, online/offline ads) and 2.0 media plans (strategy and management for Twitter and Facebook accounts, including PR2.0+ sponsored links and video seeding on the 8,000 blogs connected via www.buzzparadise.com.
– Monitoring and analysis: monitoring, management and protection of brands e-reputation. Analysis of online conversations about key brands and optimization of the performance of ongoing campaigns and websites.
– Training: participation in over 70 conferences and seminars per year. Providing training per topic, target industry, marketing 2.0, buzz, viral marketing best practices.
With over 3000 published posts and 125,000 page views per month, the agencys blog http://www.culture-buzz.com is the biggest word-of-mouth and 360-degree campaign website in France.
With a double background in advertising & web technologies, Emmanuel Vivier has been conceiving 360 advertising, digital and word of mouth marketing strategies for leading brands for more than 12 years now.
Speaking French, English, German, Spanish,he is the CoFounder of the HUB INSTITUTE (http://www.hubinstitute.com), a digital think thank, training and advising leading brands and agencies in order to master digital marketing innovation. The HUB INSTITUTE organizes 2 leading conferences (HUBFORUM : http://www.hubforum.com in Paris & Moscow), networking events (HUB KLUB), many bespoke seminars and publishes reports & industry benchmarks.
Emmanuel previously cofounded and managed Vanksen advertising agency for 10 years (http://www.vanksen). With offices in Paris, Luxembourg & Geneva Vanksen is one of the leading digital, buzz, social media & advertising agency with more than 110 experts.