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Artificial Intelligence driven Marketing Communications

Jul 12, 2019 9:15 AM ET

SpinMedia is a digital media company providing customized marketing and advertising solutions for branded properties.

SpinMedia is a digital media company providing customized marketing and advertising solutions for branded properties.

iCrowd Newswire - Jul 12, 2019

SpinMedia is a digital media company providing customized marketing and advertising solutions for branded properties.

SpinMedia is the leader in pop culture and millennial audience reach – the worlds fastest-growing digital media company with more than 100 million monthly unique visitors. 

The over 35 SpinMedia brands including Celebuzz, Stereogum, Buzznet, TheSuperficial, Idolator, Just Jared, Just Jared Jr., PureVolume, Hype Machine, Absolute Punk, What Would Tyler Durden Do?, SocialiteLife, Go Fug Yourself, Pink is the New Blog, Gorilla vs. Bear, RCRD LBL, Videogum, TheFrisky, Egotastic!, Concrete Loop, Brooklyn Vegan, Crunktastical,, and others- are category-leading, authentic, influential voices. 

SpinMedia is currently the fifth largest Web destination reaching adults 18-24. Via comScore, the company is the second largest digital publisher in Entertainment News and the tenth largest in Music. SpinMedia uses its massive reach, deep audience engagement, and understanding of the young adult audience to provide customized, innovative marketing and advertising solutions across its branded properties.


Chief Executive Officer
Steve Hansen

Steve Hansen

Prior to joining SpinMedia in 2012, Hansen helped revolutionize the retail automotive industry as President and Chief Operating Officer of TrueCar, Inc., where he led technology, product development, business intelligence, strategy and administration at the groundbreaking company. 

Before TrueCar, Steve held titles of COO, CFO and CAO at then-industry-leading online community GeoCities and oversaw the online community through its IPO and landmark $5 billion sale to Yahoo!

As CEO and Chairman of sports-based online community Weplay, Steve built important relationships within the entertainment industry including partnerships with CAA, MLB Advanced Media, Derek Jeter, LeBron James and Peyton Manning. 

Steve has also served as Senior Vice President of Universal Studios and was with KPMG as a partner in the Entertainment, Media and Technology Group.

Chief Financial Officer
Scott Southron

Scott SouthronScott Southron is the CFO of SpinMedia and brings a unique blend of experience leading both public and private companies as a chief financial officer and working on the banking side as a partner in investment banking. He has more than 25 years of experience working for industry leaders including The Walt Disney Company, eSolar (a GE Company), MCI/Worldcom, Price Waterhouse, Lyon Communities, and Roth Capital Partners. His experience includes in-depth expertise across corporate finance, accounting and reporting, treasury and operational functions including significant international knowledge and experience working in Europe.

Chief Technology Officer
Sunny Walia

Sunny WaliaComing to the company with over 15 years experience in engineering and operations, Sunny Walia serves as SpinMedias Chief Technology Officer. 

Previously he served as Vice President of Engineering and Operations at Demand Media. In addition, he co-founded (which is now owned by Demand Media) and is the President and Editor of, one of the longest running PlayStation fan sites online. 

Sunny holds a degree in Computer Science from California State University East Bay.

Alan Citron

Alan CitronAlan Citron is an adviser on business and editorial strategies at [Buzznet](/company/buzznet). He came to Buzznet from TMZ in August 2008. 

Citron served as GM at TMZ and had been there since late 2005. Prior to TMZ he helped found Movielink and JV MusicNet, and was the founding president of Ticketmaster Online and chairman of Ticketmaster Multimedia. 

Vice President
Mike Porath

Mike PorathMike Porath, Executive Vice President, Programming. Mike oversees the companys 40 digital properties that reach an audience of more than 100 million people each month. He has held a variety of writing, editing, producing and executive roles at ABC News, NBC News, The New York Times and AOL. 

Prior to joining SpinMedia, Mike was Editor-in-Chief of AOL News, where he built a team of more than 100 journalists and grew the audience and engagement on AOL News web sites to 40 million unique visitors and more than 1 billion page views. He got his start on the web at ABC News, where he was the networks first overseas digital reporter. His multimedia stories on the war in Kosovo won the Society of Professional Journalists top honor. Mike is a graduate of the College of William and Mary. 

Vice President
Max Engel

Max EngelMax Engel is currently the VP of Product for SpinMedia, the worlds largest collective of pop culture and music digital brands, which includes SPIN, Vibe, Celebuzz, Buzznet, The Frisky, Idolator, and more. In this role, Max leads the team of product managers and UI/UX designers responsible for all music and celebrity sites that collectively reach 40MM unique visitors a month. He also oversees the development and architecture of new content management publishing platform to power all sites in their portfolio. In addition, he manages a cross-functional Labs team that incubates new properties. 

Before taking this position, he was the Director of Music Product for SPIN Magazine, where he was responsible for property’s digital initiatives, including the site, apps, mobile, and more. 

Prior to that, Max was the Senior Product Manager for the Digital Entertainment and Games team at BBC Worldwide.

Vice President
Louisa Wee

Louisa WeeLouisa Wee is responsible for strategy, business intelligence and audience development and retention. She brings over 15 years of experience in BI, strategy, and consumer Internet marketing to SpinMedia. Most recently, she worked at eHarmony, where she was responsible for customer acquisition and retention, pricing and revenue generation in the US and Canada, other key aspects of the customer experience and the P&L owner for Affinity sites. Wee has also held key positions at McKinsey & Company, Goldman Sachs, Deloitte, & PwC. Wee holds an MBA from the Stanford Graduate School of Business and Master of Accounting from University of Southern California. 

Chief Technology Officer
Matthew White

Matthew White

Vice President Marketing
Chris George

Chris George is the SVP of Integrated Marketing and Sales at [BuzzMedia](/company/buzz-media). He previously worked at [MySpace](/company/myspace) as the VP of Integrated Marketing. 

A web solutions and marketing expert, George spent close to four years at MySpace culminating to VP, Integrated Marketing. While there, he developed the companys monetization strategy and was instrumental in launching a full suite of advertising products. 

George has also held management positions at IGN Entertainment where he oversaw advertising products, sales development and market intelligence, and at FCB in San Francisco where he led accounts for clients such as Hewlett-Packard, SEGA, Palm and LucasArts into the emerging world of digital marketing. 

He holds a BA degree in Advertising from Michigan State University.

Vice President Business Development
Craig Bland

Craig BlandVP, Business Development, Celebrity Programming and Revenue at SpinMedia

Noah Szubski

Noah SzubskiNoah Szubski is currently the Chief Product Officer for MailOnline (Daily Mail), the worlds largest newspaper website. In this role, Mr. Szubski oversees product development initiatives for the company including the evolution of its mobile and social media products, and core browser-based products. 

Before coming to MailOnline, Mr. Szubski served as Vice President of Digital Product at Playboy Enterprises, Inc. (Beverly Hills, CA) where he was responsible for creating, managing and growing revenue based products and opportunities across the Playboy digital landscape (mobile, web and social media). 

Prior to Playboy, Mr. Szubski spent over 4 years as Senior Director, Product at SpinMedia (formerly BUZZMedia; LA) – building and growing consumer and editorial products that touched more than 50 million monthly users, including notable web properties Celebuzz, The Superfical and Kim Kardashian. 

Earlier in his career, Mr.

Chief Financial Officer
Matt Emmerson


Tony Gentile

Tony GentileTony Gentile is an entrepreneur, consultant and Internet industry executive with 20 years of experience conceiving, designing, building and marketing consumer and business focused Internet/software products and services.

Mike Wann

Mike WannMike Wann is the Chief Revenue Officer of SpinMedia overseeing Corporate Development, Advertising Operations, Advertising Technology, Yield Management, and Integrated Marketing Solutions. For more than a decade, Wann has forged a proven track record of facilitating large-scale business development initiatives, focused on reaching new market segments and successfully growing new products. Wann, who has a deep knowledge and personal passion for technology, most recently oversaw strategic partnerships and new revenue opportunities as EVP of Business Development at Demand Media. He spearheaded the development of the organization’s monetization infrastructure for all of its owned and operated properties, as well as site level monetization and product partnerships. Wann previously served business development roles for and, overseeing content partnerships, new revenue products and distribution partnerships. 

Megan Opp

Megan OppAs Chief People Officer, Megan is responsible for developing and driving strategies around talent, culture, and organizational effectiveness for SpinMedia. With 20+ years in the Human Resources field, Megan has worked for international corporations such as CB Richard Ellis, Fidelity, and Putnam Investments and start-up companies such as (now where she helped build the company from pre-IPO to a public company with over 3,500 employees. Most recently, Megan was a vice president of human resources, marketing communications, and investor relations at eSolar, a solar technology company backed by GE and Idealab. Megan holds a Bachelor of Science in Advertising from Syracuse University, New York.

Doug Rohrer

Doug RohrerDoug Rohrer brings unique experience to SpinMedia. In addition to his key role at MTV Networks, where he spent more than 12 years, culminating in his promotion to Executive Vice President, Doug has more than 20 years of advertising sales experience. Before SpinMedia, Doug ran a digital advisory firm servicing clients such as IAC, Firebrand, SheSpeaks and Virgin Mobile. Prior to the digital advisory firm, Doug was Chief Revenue Officer at

Anthony Batt

Anthony BattAnthony Batt has turned generating online buzz into a science. As the founder and chief creative officer of the Web-publishing juggernaut Buzzmedia, he turned culture blogs like Idolator and Stereogum into must-reads for todays influencers. He was CEO until 2008 and CCO until 2010. He then joined Ashton Kutcher and Jason Goldberg at their founding company Katalyst as President and Head of Digital where he consults for heavyweight brands such as Virgin Media, Intel, and GE on how to design their digital presence and the most effective ways to expand their reach online. 

Previously, he was co-founder of Metapa (now Greenplum) a technology company specializing in data warehousing, which sold in July 2010 for $350 million. 

Batt, together with Craig Newmark, co-founded Troon, an early San Francisco based web agency and award-winning pioneer of brand published entertainment for the Internet.

Vice President
Jennifer Garnick

VP, Publicity at SpinMedia

Leslie Simon

Senior Editor at SpinMedia

Pedro Canahuati

Director of Infrastructure with broad internet hardware and operating systems experience. Experience with high availability and load balancing environments on LAMP systems integrating application server technology to meet high demand web services. 

Network Operations, Linux/Unix server farm management, High 
Availability environments, Network Engineering, Technical Management, MySQL & MySQL clustering, PHP.

Jeff Leeds

Editor in Chief at SpinMedia

Tyler Goldman

Executive Chairman at SpinMedia

Karina Kogan

General Manager, Celebrity at SpinMedia

Scott Boyd

General Manager at SpinMedia

Contact Information:

Jennifer Garnick

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