Smarter Remarketer collects comprehensive behavioral data. This includes traditional web analytics style data, but also a compliment of specialized data required for behavioral marketing best practices. Through Smarter Remarketer’s Metrics feature, the company shows retailers exactly how people are behaving, why they are abandoning and how much revenue is able to be recaptured.
For the first time, retailers can truly understand and monetize the discrete experiences their website visitors are having.
Smarter Remarketers marketing automation and intelligence engine makes it easier than ever to engage customers
with timely, relevant messages and offers, empowering retailers to drive incremental online revenue lift of 1020%.
Sophisticated machine learning unites data from multiple sources and makes it immediately actionable, allowing retailers to tune messages that result in higher conversions and increased customer lifetime value.
Smarter Remarketer’s vendor-agnostic technology is used by top retailers including Finish Line, SkyMall and JustFab, working
seamlessly with their existing ESPs, display ad partners and web analytics vendors, including Google Analytics.
President & Chief Executive Officer at Smarter Remarketer
Ryan Pfenninger
Ryan is a co-founder of MarketRiders and is an accomplished technologist who has applied his skills to both investing and operational finance. As our Chief Technology Officer, Ryan has overseen the development of all MarketRiders software and systems and has led development of the portfolio management system through the current version. Ryan is a rare technologist who knows how to listen and understand our subscriber requests and translate those requests into our software, which continues to improve and evolve.
Ryan also is a venture partner at Elevate Ventures where he evaluates early stage technology, life science, and advance manufacturing companies for possible investment and work with existing portfolio companies in areas ranging from marketing to strategy to technology development. He was the Director of Operations and Finance for Smule where, among other things, he served led the design and development for I Am T-Pain iPhone application.
Co-Founder & Chief Innovation Officer at Smarter Remarketer