Gideen is a tech company which helps up to 900 million music makers worldwide to monetize their music by creating a new secondary market, where non-hit music can be traded as commodity for professional music use in videos, film, etc. a 65 bln $ opportunity.
Gideen acquires a 50% equity ownership of up to 600 million contract free songs with revenues of less than 10$/year and no market to go.
After optimizing financial performance and value of these assets through proprietary technology, innovative business models and by leveraging existing infrastructure from our Parasongs sister companies in Germany, Japan, Australia and the US, seasoned assets can be sold in aggregated song catalogs back to institutional investors as financially rated annuity producer for 10 to 15times yearly revenues.
Within 5 month of public Beta, we have already increased average song value from less than 2$ at the time the asset was uploaded to Gideen’s platform to 256$, = +12,700%, recording only 1 of up to 14 different revenue streams related to each asset.
Industry specific, international income is time delayed up to 3 years, which will bring already generated average asset value from 256$ to approx. 2,000$/asset over time, leading to a catalog sales value of 1 bln $ after 500,000 songs are uploaded.
Our business plan assumption is 5 million songs will be uploaded within 4 years = 0.8% of a new, completely untapped market, that’s 600 million songs no one is competing and has a solution for, because with the traditional industry model, handling costs are higher than revenues.
Acquisition costs of a 50% equity ownership on these IP assets are our operational costs only.
The business is fully scalable and running 500k , 5 million or 50 million assets don’t make a significant difference besides costs for servers and some tech infrastructure.
The recent financing round projects IRR’s of 700%, based on only 0.8% market share within 48 months of operation as a first market mover.
900 million music makers in the world producing 20 million songs every year and growing.
2% or 12 million songs are contracted from all record labels and music publishers together and only 268,000 songs are making more than 770$/year , including all hits from the last 100 years.
The digital age concentrates 90% of the revenues on 0.001% of the existing market participants.
That leaves 99.99% of all music makers with less or no revenue behind.
We have developed a monetization solution based on proprietary algorithms, finding music users, who are using our music unauthorized and turning them into paying customers. On top we invented the 3.0 Shared Economy Model, incentivizing anyone , who has professional music exploitation opportunities to buy into 1/3 of the future music income. That aligns the economic interests from music makers, Gideen and professional music users. We then sell enhanced assets to institutional investors to realize the value gain. All features not available today.
Heiko is a seasoned music executive and serial entrepreneur, combining 21 years of music and technology education with 25 years of professional experience. He is a music rights and value specialists and pioneered multiple innovations (www.parasongs.com).
Heiko has founded, managed and sold music production, -publishing, music/media- marketing, artist management companies, and record labels in the United States, Germany, Japan, and Australia.
Katharina is an experienced music executive, has cofounded
companies on 4 continents, served as CFO in all, is a specialist for music IP and related international tax law.
Katharina has studied at SFSU, École Supérieure de Commerce de La Rochelle in France, European Business School (EBS) in Germany.
She holds both, a Bachelor’s and a Master’s Degree (MBA) in Business Administration with Majors in Investment and Financing, as well as Marketing.
Christopher has been Founding, Interim, Consulting, and/or Full-time CTO for over 15+ years.
He is skilled at functioning as an individual contributor as well as managing multiple large teams,
and thrives in complex, rapid development environments that create zero defect products.
His past work ranges from the architecture of very large SOA cloud deployments like evidence.com
to building and operating networks of physical devices such as cafe.com. His work history includes companies like TASER, Intel, Intuit, Hasbro, among others.
Chris has been developing software and systems since the age of 13.
Justin is an outstanding talent. He plays 10 instruments, records and produces music, makes exceptional music videos, including all post productions, does graphic design, animation design, cartoon character development and has helped Gideen’s software development team to deliver the best results.
He loves new challenges and has fun learning new skills very quickly.
Chris is an entrepreneurial-minded full stack web developer building disruptive businesses.
He graduated from California Polytechnic State University San Luis Obispo in 2011 with a BS in Finance
and specializes in mobile/desktop web application development, financial management, and
business strategy.
Justin
Jun has 10 years experience working in the music industry at an international level as well as extensive experience in web development.
She has been working for Parasongs for more than 5 years and for Gideen since its start in 2013.
At Gideen, she is in charge of copyright administration and manages copyrights both
domestically and internationally.
Whitney graduated from University of California
Los Angeles (UCLA) with a BA in English, and started working at Gideen in June 2014.
She is an outstanding editor and writer. She is also responsible for Gideen’s content marketing approach,
spreading key topics over multiple social media channels.
Tin is a University of California graduate, a Certified Project Manager and Six Sigma Green Belt.
He has 14 years of experience in software and hardware development, and 5 years experience as project manager.
He has served as Sr. test engineer at Intouch Health, Taser International, j2 Global, Commission Junction Ericsson Datacom, as well as technical project manager at Momentum Design Lab.