NULASTIN® creates, formulates and distributes personal care products that incorporate the most recent discoveries in cell biology, molecular biology and biomaterials direct to customers in the form of evolving skin and hair design.
NULASTIN is committed to ethical science, brand loyalty, quality, integrity and value. The firm is dedicated to helping individuals reach their personal-care and beauty potential, regardless of age, gender, ethnicity and limitations. The real differentiators for NULASTIN, as compared to other premium brand skincare, lash and brow product lines, are the three synthesized human DNA proteins with proven activity, Elastatropin® (human tropoelastin), ProliSel® (highly bio-available selenium), and Keracyte® (human keratin). The manufacturing process to produce these human proteins is patented, protected by trade secrets and exclusive to NULASTIN. Human elastin is only produced by the body until puberty and breaks down over time. Stress and sun exposure accelerate the loss of elastin—an irreversible process—until now.
Elastatropin, the precursor to elastin, is absorbed by our skin and is integrated into the extracellular matrix as elastin. No other ingredient on the market can facilitate elastin replenishment by reproducing human proteins based on recombinant DNA. Competitors will not be able to use the same formulation complex or make identical claims, creating a distinctive niche for NULASTIN.
NULASTIN’s over-the-counter restorative eyelash and eyebrow growth serum contains an unprecedented matrix of five active ingredients that interact directly with hair follicles to boost natural growth and thickening. The Company’s products are supported by ongoing research and development at Protein Genomics (PGen) in the field of biomaterials to achieve additional breakthrough technologies for future products and the ongoing success of the business. The bulk of proceeds from a $750,000 offering will be spent on marketing research, the launch of the Company’s products via Internet and Direct Response television advertising (DRTV). Product development, formulation, clinical testing, formula and packaging prototypes have been completed, and require no additional funding.
NULASTIN offers a restorative line of anti-aging, high performance, custom formulated products featuring bioavailable human keratin, human tropoelastin and selenium as significant active ingredients in the skin formulation; two exclusive proteins, one exclusive peptide, one clinically tested boutique peptide, and a powerful lipid, flourish in the lash, brow and hair products.
The SKIN system includes a Gentle Exfoliating Cleanser, a Rejuvenating Facial Moisturizer and an Intensive Hydrating Serum to replenish the skin’s structure, firmness and elasticity.
NULASTIN LASH (natural growth serum) and BROW (shape altering serum) deliver elastin and keratin replenishment therapy. Key attributes include natural ingredients, paraben-free, hypoallergenic, fragrance free, non-irritating, animal-free, medically verified, clinically tested (quantitative data), and proven safe, with five U.S. Patents and one U.S. Patent Pending on ingredients. Customer satisfaction is guaranteed for life.
Burt D Ensley, CEO Protein Genomics, is a pioneer in the field of genetic research. Dr. Ensley was an early employee and headed the Specialty Chemicals Group at Amgen. More recently Dr. Ensley was CEO of Phytotech, Inc. (company sold) and NuCycle Therapy, Inc. (sold to iBioPharma, Inc. – IBIO:OB). He holds a PhD in Microbiology from the University of Georgia (1979) and his master’s degree in biology from the University of New Mexico (1976). Dr. Ensley has 30 publications in the peer-reviewed scientific literature and holds 20 issued and 2 pending US patents relating to his field of biology. Dr. Ensley was elected to the Fellowship in the American Academy of Microbiology in recognition of his research accomplishments. He is an Adjunct Professor at Northern Arizona University.
Leah Garcia is an award winning infomercial host, television talent, author, fitness professional and entrepreneur with more than 30 years of leadership, project management, communication, marketing and branding expertise. She is a social media specialist who from 2003 to 2012 established herself as an integral part of the direct response world, representing Slendertone, Contour Core Sculpting System and Prizm Medical as the product spokesperson on Home Shopping Network and long/short-form infomercial/web sales. She was instrumental in achieving revenues of $220 million for these companies, working with management on product design, media, production and operations.
Dr. Rob Kellar is President of Development, Engineering Sciences, LLC, a biomedical consulting firm and Associate Professor of Practice, Center for Bioengineering Innovation, Biological Sciences, Mechanical Engineering at Northern Arizona University. He has 15 years experience in development and regulatory approval of medical devices, cell-based products, and tissue engineered technology. He was VP of Research and Development at Histogen, Inc., working directly with the FDA on regulatory issues and submissions for W.L. Gore and Associates and has helped co-found Flagship Biosciences and Autogenesis Corporation (wound healing). Dr. Kellar currently holds advisory board memberships with Protein Genomics, a protein polymer medical device company and the California Stock Exchange.
Pam Simich is a noted consumer product branding specialist with 25 years of professional experience as a creative and marketing director. She has successfully applied trend instinct and pragmatism and held senior-level positions at fast-growing start-ups like Inside Communications, Pharmaca Integrative Pharmacy, L.A. Fairchild Denim Bar, Newton Running and Hoka One One. Also an accomplished fine artist and creative coach, Simich has contributed to the momentum of brands and helped them become highly effective with productive branding, creative and marketing execution.
Ava Seavey has over twenty-five years of proven success. She founded Avalanche Creative Services, Inc. in 2001, a full service ROI advertising creative and production company, specializing in branded direct response advertising. Avalanche is a unique agency/production company hybrid dedicated to advertising that cuts through the clutter and generates immediate sales or leads. Avalanche has a track record of unprecedented success for their clients, appearing in the top 50 in the IMS rankings for the past ten plus years. They were selected for the 2010 Inc. 5000 list, 2011 Best of Business Award in the advertising agencies category by the Small Business Commerce Association (SBCA), Top 100 Diversity Owned Business Award by Diversitybusiness.com for 2013, and featured in BusinessWeek Magazine. Industry awards include ERA, Telly, AWNY, New York Festivals, and Cine Golden Eagle.
Avalanche has sold over one billion dollars of products and services in both English and Spanish Languages.