Artificial Intelligence driven Marketing Communications
Rise & Shine with Sunrise Cards
Hi guys! I am Fran CG, a future multimedia designer and cardist based in Mexico City. I have been working on Sunrise Cards for over two years now, after many changes and redesigns of the project in general. When I started practicing cardistry I never imagined that someday I could produce or even design a deck of cards like many of those great exponents, cardists or companies to whom I saw them on another level.
In the summer of 2017 it was when I told myself that I wanted to design a deck of cards and why not get to launch it, making a dream come true. This is how the first steps were made by designing the first concept that ended up redefined and redirecting to what it is now after two years of hard work, Sunrise Debut Edition. This dream is now closer than ever and with your help it will be real!
This deck design was born from a constant redefine of the first concept made back in the summer of 2017. I wanted to design a deck that had a connection and representation along with minimalistics elements. The design is inspired by nature, specifically the sunrise at the sea. Personally I like minimalistic designs, but not so simplistic. I think that with this design I have achieved it in the best way combining minimalism, representative details, movement and depth to the design of Sunrise Debut Edition.
As a cardist and designer, color in playing cards is very important to me. People interpret colors in many different ways and in the card community, this can make or break a project. With this whole theme about the sunrise, I wanted to achieve a design that reflects it along with the summer vibes. After several tests of color combinations, Pink & Teal turned to me the perfect one that proposes something new, unique and with that summer vibes!
Sunrise Cards is going to be printed by the United States Playing Card Company and will be produced by Art of Play in their trademark crush stock to ensure the highest quality possible.
The main goal is to make Sunrise Debut Edition a reality, so if we achieve the $100,000 MXN (about $5,000 USD) goal we will print 1,000 decks. If we surpass our $135,000 MXN (about $6,750 USD) stretch goal, we will print 2,500 decks with the trademark crush stock and metallic inks (cards + tuckbox). This deck will never be reprinted.
It would be amazing to get Sunrise Debut Edition in the hands of people all over the world, allowing them to experience another completetly custom and quality deck of cards. With your help, we can achieve all the stretch goals as well to make the deck even better.
Sunrise Debut Edition will be fulfilled worldwide, except for *Mexico and **Europe, by the one and only, Art of Play. They are the one of fastest and most reliable playing card fulfillment service our community has to offer.
Some of the perks include:
*Fulfillment for Mexico will be handled by Sunrise Cards, shipping costs are significantly lower from Mexico
**Fulfillment for Europe will be handled by 52Wonders from Germany, europe backers will not have to deal with extra payments for Custom Fees
The design is complete and ready for production. The main risk and challenge would be to overcome production time and fulfillment process once the project gets successfully funded. I have studied other successful and unsuccessful Playing Card projects by other creators to learn from their strengths and weaknesses.
We believe that with the production and fulfillment services of Art of Play we can overcome any kind of problem that may arise.