StudyBlue is made for students. Its mobile and social study platform empowers a generation of ambitious digital natives who expect and deserve high quality digital study resources. The StudyBlue community today consists of more than 2.5 million students who have shared 100 million study materials across the Web and iPhone, iPad (iOS) and Android apps. Using the knowledge of the masses, StudyBlue delivers study materials that are matched specifically to the individual, according to the classes theyre taking, the subjects they study and the classmates theyre connected to. StudyBlue helps students learn better. Learn together. And get smarter.
Head of Marketing at StudyBlue
Pioneer mobile marketing mgr for iPhone/iPod Touch device strategy and programs – worldwide education markets (iTunes U, ed tech innovation, apps, and mobility). Spearheaded and launched premiere iOS university developer program for iPhone development in Education.
Targeting women 18-34, built celebrity brand, social media, and digital strategy, for high-profile celebrity entertainer resulting in community of 500,000+ socially engaged fans with zero dollars spent. Strategies considered to be best practices and adopted by other high-profile international celebrities.
Headed up marketing division for casual video games company including strategy development, marcom, product marketing and business development deals. Game titles acquired by leading Japanese gaming company generated $35MM dollars revenue.
Headed up and owned all marketing for leading educational history publisher through rigorous CA textbook adoption process.
Sr. Mktg Manager at StudyBlue
Chief Technology and Analytics Officer at StudyBlue
Founder & President at StudyBlue
Co-Founder at StudyBlue
Head of Product at StudyBlue
Head of Operations at StudyBlue