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Jun 17, 2019 10:30 AM ET



iCrowd Newswire - Jun 17, 2019

See why 36.000 people have backed our Smart Belt, now at 3.0 with 4 distinct innovations!



We are Harmattan Design (Holt Evans & Radu Zarnescu), Kickstarter veterans and Enthusiastic Creators. Last year, our fifth campaign The Smart Belt 2.0 became the most funded fashion accessory in history surpassing our own record from a year before (2017) when we introduced The Smart Belt.

We sent out all the pledges and wanted to know what our backers had to say. To our delight, 96% of our backers where happy with The Smart Belt and manny thousands wanted more.

We picked the most popular demands and integrated them into The Smart Belt 3.0. TAKE A LOOK! 

 What we believe is that there is no one thing that made our SMART BELT 2.0 such a huge success, but the combination of all our innovations bundled into a nice and elegant, finely tuned package with all our 4 INNOVATIONS made even better.

 Firstly, replacing the 5 hole system with 32 adjustments brings a world of comfort and a whole new dimension of adjustability. Not many people think about it or realize it but, our waist changes as we go about our business throughout the day. A classic belt does not adjust correctly because holes are too far apart. 

Forget feeling tight or loose, you’ll forget you have a belt on but your pants will stay exactly where they’re supposed to.

       Our Kevlar® Core built with Kevlar® fibres is our staple innovation. Belts wear out because the leather flexes longitudinally and loses structure. Our Kevlar® Core prevents that from happening by reinforcing the whole structure like nothing else. It makes the whole thing highly durable yet light and comfortable.  We are the only licensee authorized by DuPont to make belts using the Kevlar® brand.

DuPont™ and Kevlar® are trademarks or registered trademarks of E.I. du Pont de Nemours and Company used under license by Harmattan Design LLC  (Project Creators).

The Leather we use is the most exclusive leather anywhere in the world. Vegetable Tanning is almost a lost art. Because it takes longer to tan the leather with natural tannins it has been replaced by chromium tanning at the turn of the century. We get our leather from a small valley in Tuscany, Italy, one of the hand-full of places in the world where this is still done. It’s much more resilient that normal leather, it’s all natural, eco friendly and really smells good too. It will come with a certificate of authenticity and a serial number.

 Have you ever had a problem with a wrong size or buying a present for someone, ever been in between sizes? Not our Smart Belt 3.0. You will get to make your own size, so no chance of getting it wrong. Please remember that our belt will cover a max. waist size of 115 cm / 45″. 

For this year’s Smart Belt 3.0 we have introduced a new type of leather finish that we call CROC. We have also kept all buckle types from last year. Have a look below.

We have a total of 36 possible combinations, you can get any. 




Have a quick look above at all possibilities.

Here’s our secret to starting to ship in August, we’re already making the straps.

On the experience of a Super Project last year, The Smart Belt 2.0 with 20.000 backers the one before that with 15.000 happy backers we know what it takes to get this done right . We are manufacturing beforehand and using a bit of stock as a buffer for any hurdle we might encounter. We will start shipping in August and fulfil in order of backer number at a rate of about 5000 backers per month with a better courier service this time.


We send out a satisfaction survey each year, to our knowledge we are the only Kickstarter Project to do so. We do it because we want to know if where doing right by our backers or not. Our result speak for themselves,  the numbers below are from last year’s Smart Belt 2.0.


Smart Belt 2.0 – Some of our backers even sent us videos!

Check the out here:

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Smart Belt 1.0 – And these backers are from 2017.

Check them out here:

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  Here’s what our backers are saying about how we did last year with a similar campaign:

  You can find all these guys and gals by looking at our previous projects Smart Belt 1.0 & 2.0

Kickstarter, Backer #10833,  comment:

“Got my belt and love it! Thanks for all the work! Btw very easy to open, no idea why people have problems with it.”

Kickstarter, Backer #14849,  comment:

“I got my belts a few months ago and they are great.”

Kickstarter, Backer #12037,  comment:

“Hi, I received my belt and love it, thank you……now I want another in a different colour……thank you.”

Kickstarter, Backer #8406,  comment:

“I have finally received my belts. They’re just as I expected. Thank you very much for the belts and for the assistance!”

Kickstarter, Backer #15167,  comment:

“Hey there, I received my belts today and was not disappointed. I am glad to have help make the Smart Belt 2.0 a success story. Thank you again for everything.”

Kickstarter, Backer #14599,  comment:

“Got my Two belt. Very good quality and design. Thanks.”

Kickstarter, Backer #10940,  comment:

“Very happy about the belts, love the look and feel. Awesome!”

Kickstarter, Backer # 15008,  comment:

“Amazing v 2.0 with subtle changes and I like the new buckle. Good job dear creators.”

Kickstarter, Backer #1918,  comment:

“Just a quick note to thank you for another amazing belt. The improvements on V1 are small but welcome. Great work guys.”

Kickstarter, Backer #9574,  comment:

“I received it yesterday and it is all I hoped and dreamed it would be! Disappointed that I didn’t order more as Christmas gifts for my family.”

Kickstarter, Backer #14717, F comment:

“Got mine today, surprisingly simple to set up correctly and in use immediately. Thanks and big cheers to the creators!”

Kickstarter, Backer #14169,  comment:

“Wow! Great belt, I ordered a black and a brown but only ordered one belt buckle, I would like to order another belt buckle, how do I go about doing that?”

Kickstarter, Backer #12436,  comment:

“Just received my belts and they look great! Awesome job!”

Kickstarter, Backer #13101,  comment:

“Great work guys, excellent product of the highest quality. Looking forward to what’s coming up next year from you folks.”

Kickstarter, Backer #11766,  comment:

“Have received my belt, and i must say i am very pleased, top quality and the belt buckle is just beautiful.”

Kickstarter, Backer #11017,  comment:

“My husband and I ordered 6 belts-3 each. We are really thrilled with the belts. The leather colours are beautiful. We especially love the cognac and blue leather. We find the belts are easy to use. We appreciated how well you ran your campaign with your updates and keeping on track with your timing. Thank you.”

Kickstarter, Backer #11421,  comment:

“I got my belt, found it waiting for me after I got back from my holidays. Looks great and feels good too. Can’t wait to try it out and see how it wears.”

Kickstarter, Backer #14108,  comment:

“Greeting from Malaysia! Just received my belt a few days ago. It has been good so far! Keep up the good work guys!”

Kickstarter, Backer # 11446, comment:

“My belts arrived today. They work as specified and the leather is beautiful. Great work guys, and what a spectacularly well run campaign.”

Kickstarter, Backer #13306,  comment:

“Received my belt and LOVE it. I keep looking everytime to see if there’s any indents or tears on my belt… nothing. Thank you!”

Kickstarter, Backer #13213,  comment:

“Hi Folks, I received my belt a few days ago. I have worn it for a couple of days before posting this comment. It is easy to use and comfortable. I like it and would probably buy it again. Thank you.”

Kickstarter, Backer #9532,  comment:

“Just got my belt and it’s just what it promised. Great product. Highly recommendable!”

Kickstarter, Backer #13687,  comment:

“Just received mine here in Montreal, Canada! The belt is beautiful! Loved the design. Might have to order the black and brown version now! :) Thank you!”

Kickstarter, Backer #9675,  comment:

“I got my belt today (Backer from Indonesia). Very very satisfied with the belt quality and the mechanism, very cool!”

Kickstarter, Backer #12552,  comment:

“Received and happy with it. Where can I buy another one?”

Kickstarter, Backer #12302,  comment:

“I got mine! And i like it a lot! Thx team”

Kickstarter, Backer #13039,  comment:

“the belts have just arrived in Surabaya, Indonesia. Everything about the belts are simply amazing. ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ”

Kickstarter, Backer #10475,  comment:

“The belt is tightened by pulling it through the buckle and the ratchet tightens in small steps. To release the belt, pull the end that pokes out of the buckle whilst pushing the buckle release knob and push the belt back through the buckle. Once you’ve done it a couple of times it becomes second nature. When you get the belt, the leather part is long enough to fit the widest waist (within reason). Wrap the belt around you and cut to length so what the middle of the ratchet on the front end of the belt meets the cut end of the belt. Best to cut longer and then fit the buckle. You can always trim a bit more so that it eventually it is cut to your size. There is a small cream leaflet that comes with the belt and buckle that shows all this. That’s how I did it, and it’s the most comfortable belt I have ever owned.”

Kickstarter, Backer #159634,  comment:

“I have just received my belts. Superior quality and excellent design. I would definitely order again. Many thanks!”

Kickstarter, Backer #10455,  Bricks comment:

“I received my belt yesterday. What a great design. Thanks.”

Kickstarter, Backer #13032,  comment:

“Got my belts today. Love them! Easy to put together, and they work great.”

Kickstarter, Backer #9945, comment:

“Arrived today in Tucson AZ. Looks beautiful and seems to work great…can’t wait to wear it tomorrow. Thanks, and hang in there those-still-waiting!”

DuPont™ and Kevlar® are trademarks or registered trademarks of E.I. du Pont de Nemours and Company used under license by Harmattan Design LLC.

We welcome third party sharing of our product in graphic form and text but only if in accordance and in full respect of trademark and copyright use guidelines concerning Kevlar® issued by it’s respective owner, E.I. du Pont de Nemours and Company.For more information on using these trademarks linked to the materials we use in manufacturing THE SMART BELT 3.0, please visit:  Kevlar® Trademark Policy

We, Harmattan Design LLC, are a responsible company and believe that quality is of the utmost importance. As such, we source our Kevlar® Fibre directly from manufacturers licensed by E.I. du Pont de Nemours and Company and are Registered Customers.

Patents and Intellectual Property

Part of our due diligence as a reputable company, in launching a new product, is the undertaking of an IP Audit. Such an audit, by a well known US IP specialised law practice, has deemed our Smart Belt 3.0 to be free of any infringement on any  standing patent, domestic or foreign. Any claim to the contrary, in a public arena, in a purposeful attempt to disparage our efforts will be pursued for damages.   

Video and Audio Content

All footage, images and soundtracks presented within this campaign are our own manufacture or are licensed from their respective owners for the purpose and scope in which they are used. Testimonials of our product are voluntary and renders from actual backers from previous campaigns that have had extensive experience in using  the initial iteration of The Smart Belt 3.0. The testimonials are their own manufacture and are used with their specific and direct consent.

Warranty & Money Back Guarantee

The Smart Belt 3.0 has a limited warranty of 1 year from the receipt of the product. The warranty covers manufacturing defects, structural failure of the buckle or the strap. The Money Back Guarantee is valid 30 Days from receipt of the product and can be claimed only after the product is returned to us in a good working order and with no apparent marks, cuts or signs of wear.

This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 650+ successful Kickstarter projects with over $300MM raised between them.



Risks and challenges

Last year we had the Smart Belt 2.0 that had 20.000 backers in total, on all crowdfunding platforms. This was our 5th campaign and our second mega campaign . We shipped on time.
We learned a lot about what is needed to do large scale fulfilment to a total of 38.000 in the last 3 years. After this experience we believe we have a well oiled machine. But, just in case something happens, we have already started making some stock in order to be able to plug any gap that might be caused by an unforeseen event.

Contact Information:

Holt Evans & Radu Zarnescu

Tags:    Reward-Donation, Wire, United States, Europe, English