Invest in Africa Now! connects investors with investees following a multi-facet approach that is underpinned by investment promotion, investment events, investor targeting, co-investment and communications.
Invest in Africa Now! – which is based in Belgium at the heart of Europe – aims at promoting investment into Africa following a multi-facet approach that is underpinned by studies and investment promotion, organisation of investment events, investor targeting and meetings, co-investment through a startups & early stage SME fund, and visibility and communications. It works closely with partners, including media firms, and with collaborators throughout Africa. Its tools include an investment opportunities platform, a knowledge management system and communications tools.
The Invest in Africa Now! philosophy provides an outlet for strategic investors to leverage other funding sources, including crowdfunding to engage with emerging opportunities in Africa.
Our strategy is underpinned by a careful curation of venture investments and support to our investees. In implementing this strategy, we will be guided by our concept of creating “Smart Farming Communities in Africa”.
The success of our strategy hinges also on our Fund’s ability to drive commercial success to the ventures in our portfolio, notably through our network of partners, accelerating revenue growth in order to help them reach exit. Our overall approach includes a structured sequence of investment promotion activities, such as identifying potential investors, preparing investment briefs to key target investors, supporting promotion campaigns, providing investor management.
Project owners create a project on our platform to source funding. Our portfolio includes medium-size tickets of up to €10 million but also smaller ones. Focus on startups and early-stage SMEs. Invest in Africa Now! provides assistance in finding suitable investors and works behind the scenes to bring the project to the attention of investors. We also support project owners in profiling their projects and making them investment grade.
In partnership with Euronews and its sister channel Africanews we offer tailored packages for a Premium visibility of your business to millions of screens worldwide, creating excitement in an ecosystem in ultra-affinity, capitalizing on unique assets. In our offer, successful TV advertising supplements digital marketing by reaching a massive audience and encouraging those people to seek information online.
Invest in Africa Now! publishes regular articles and posts on its own website, LinkedIn and Twitter. Posts are also published in a monthly newsletter. Specific messages are regularly sent out to targeted lists of contacts.
Invest in Africa Now! promotes the sales flexible exhibition, and high-level sponsorship options – including speaking slots – as well as partnership (premium and standard) and advertising packages, business & investor matching, exhibitions, side-events, advertisement, and more.
Invest in Africa Now! identifies and enlists the interest of high-level speakers, panellists, moderators and media partners to supported events.
Invest in Africa Now! organises stand-alone events or events within a large happening, alone or in partnership with other organisers. For these events, we deploy all needed assets, products, methods and tools to maximize the effectiveness of our event offering.