Artificial Intelligence driven Marketing Communications
Jelurida continues to build its reputation as a trusted provider of blockchain software and learning services. Henkel, a German manufacturer with leading positions in consumer and industrial businesses with more than 20 billion euros in sales, partnered with Jelurida to build the capacity of product and IT teams to understand, approach, and implement blockchain solutions.
Preparing for a Digitalized Future
Jelurida and Henkel kicked off the engagement with a 6-hour workshop on Wednesday, March 27th at Henkel’s Dusseldorf headquarters. The effort is part of Henkel’s 2020+ strategy to accelerate digitalization across the company.
“Working in the digital age requires keeping up to date on emerging technology to solve business problems better,” said Rodolfo Quijano, Head of EDI and Blockchain at Henkel. “That’s why we partnered with Jelurida to bring knowledge of blockchain to our IT, Shared Services and Enterprise Process Managers in Dusseldorf.”
“We are very impressed by Henkel’s commitment to keeping their staff on the cutting edge of technology,” said Lior Yaffe, co-founder and managing director of Jelurida. “We were able to engage in substantive discussions around where blockchain truly adds value in existing business processes – and there are many opportunities.”
This announcement came shortly after an Ardor-based solution for incentivizing diabetes prevention won the grand prize at the Good Dollar Hackathon in Tel Aviv.
Jelurida’s Growing Global Community
Over the coming weeks, Jelurida will be engaging in a series of events to further expand its presence in Spanish, US, and Nigerian markets.
Jelurida will participate in a “Blockchain for Enterprise Adoption” panel discussion on April 3rd in Madrid with experts from IBM, UST Global, the International Telecommunication Union, Liberbank, and more. The next day, Lior Yaffe will give a 1-hour keynote speech on smart contracts to Madrid’s thriving Java community.
Across the Atlantic, anyone in NYC on April 17th is invited to participate in a special event sponsored by Jelurida focused on blockchain as a service technologies and use cases. The Blockchain for Business – Philadelphia and New York group will host the event, which begins moments after the IMN Synchronize DLT for Financial Institutions conference.
The company is also thrilled to be supporting three events in Nigeria including a Hackathon on March 28-29, speaker slots at Coinfest on April 4-5 and sponsoring the Blockchain, AI, and Digital Assets Conference on May 24-25.