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Producers Market plans to join the blockchain-based food traceability solution IBM Food Trust to help improve Global Food Safety, Traceability and Transparency for Producers Market members.
Producers Market – a global organization assisting agricultural producers to retain more value for outputs through its digital marketplace application–brings to its members traceability and transparent food transactions. The company is excited to announce its intent to work with IBM Food Trust.
“Producers Market core values center around the transparency and traceability of the agriculture value chain from producer to wholesale buyer to end consumer. We are enthusiastic to innovate with IBM Food Trust and to potentially offer this technology for our members,” said Keith Agoada, Producers Market, Co-Founder and CEO.
The blockchain-based IBM Food Trust solution comprises ecosystem members from across the entire food supply chain and around the world. It enables members across the food ecosystem to transparently share data based on blockchain technology. Already, more than five million transactions have been recorded on the solution.
The work will aim to leverage the Producers Market marketplace application in collaboration with IBM Food Trust to offer its members a new level of traceability to open up direct markets globally.
Producers Market’s Chief Technology Officer Dermot Doherty understands the potency of this collaboration; “The IBM Food Trust solution can trace the origin of food products back to source rapidly. Our tech team has been tasked to study the intricacies of IBM Food Trust and innovate with both our digital storytelling functionality and buy/sell innovations to offer a superior experience to our members. We are elated to begin working with IBM Food Trust, and we believe this will open new global sales opportunities and save Producers Market members time, money, and reduce waste.”