Artificial Intelligence driven Marketing Communications
NEW YORK,– Global marketing and communications firm, Finn Partners, reported that its technology practice, now nearly 150 people around the world, has seen 13 percent revenue and 17 percent talent growth globally year-over-year. The team was also recognized as the third largest global technology firm by O’Dwyer’s and, most recently, as Power PR Firm in Technology by the Observer. The impressive performance is attributed to the practice’s new focus on creating experiences, whether it’s a campaign to reach a client’s audience or a unique way to engage with its own employees.
Technology communications has long moved beyond speeds and feeds. The rise of artificial intelligence, virtual reality, and the internet of things challenges brands to evolve the way they engage with customers, influencers and media, and rethink the type of experiences they offer across all touchpoints.
“The new battleground in technology communications is how to win the emotional side of your target audience, while consistently telling the ROI story. This requires a different approach to communications. It’s about creating memorable experiences that bring the benefits to life,” said Jodi Brooks, managing partner and head of the technology practice at Finn Partners.
This experience-based philosophy has enabled FINN’s technology practice to win 49 clients globally in 2018, including BlackRidge Technology, a global provider of adaptive cyber defense solutions, Brother, a leader in document imaging solutions, DXC Technology, the world’s leading independent, end-to-end IT services and solutions company, Financial Force, a customer-centric Enterprise Resource Planning (ERP) and Professional Services Automation (PSA) cloud solution native to the Salesforce Platform, and Jabbrrbox, a solutions-based company innovating for the mobile workforce.
Today, companies have high expectations from their agency partners. FINN’s technology practice has not only grown in size, clients and revenue, but it has also evolved its client engagements, creating experiences that go beyond the standard agency-and-client relationship:
“Beyond client engagement, this experience-based approach has also evolved as our internal mantra. It’s part of our culture. Essentially, we practice internally and what we preach to our clients,” said Brooks. This means offering immersive experiences to our own employees:
This experience-focused culture has resulted in double-digit talent growth including industry-recognized leaders like Thekla Eftychiadou, a 12-year technology veteran from Burson-Marsteller’s technology practice.
About Finn Partners, Inc.
Founded in 2011 on the core principles of innovation and collaborative partnership, Finn Partners has quadrupled in size in seven years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company’s record setting pace is a result of organic growth and integrating new companies and new people into the Finn Partners world through a common philosophy. With almost 700 professionals, Finn Partners provides its clients with global access and capabilities in the U.S., Europe and Asia, in addition to PROI Worldwide. Headquartered in New York, Finn Partners’ other offices are located in: Boston, Chicago, Detroit, Hong Kong, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Francisco, Singaporeand Washington D.C. Find us at finnpartners.com and follow us on Twitter and Instagram at @finnpartners.