Artificial Intelligence driven Marketing Communications
SAN ANTONIO, — USAA Life Insurance Company has announced new, lower rates for its term life insurance product. As a result, applicants in 39 states will see an average rate reduction of 13 percent – while some applicants may see a reduction of up to 22 percent – on new Level Term V life insurance policies acquired after Oct. 5, 2018. To learn more about USAA life insurance, visit usaa.com/life.
This is the second rate reduction for term products by USAA in the last two years. In 2017, USAA implemented a change to the way it calculates statutory reserves, also known as principle based reserves, which resulted in an average rate reduction of 2.9 percent. This change was part of an industry effort, led by USAA, nearly a decade in the making.
USAA data shows that one in five members do not carry life insurance, with many citing cost as the top concern. Recent data from the marketing research organization LIMRA indicates the statistic is much higher for the general population, with nearly 40 percent of Americans carrying no life insurance. LIMRA data also shows that Americans generally overestimate the cost of life insurance by two to three times.
“Life insurance is a critical component of a solid financial plan,” says Bill White, vice president of Life Insurance and Investment Products. “We also know that our members, and most Americans, are cost conscious, with many living paycheck to paycheck. These new rates allow more people to afford the coverage they need to protect their loved ones in case the unthinkable happens.”
In addition to making life insurance more affordable, USAA consistently works to make the process of obtaining this critical protection easier. USAA offers a fully digital life insurance application process, and in 2017, USAA became one of the first U.S. life insurers to allow consumers to use electronic medical records, when available, to simplify the application process.
The USAA family of companies provides insurance, banking, investments, retirement products and advice to more than 12.6 million current and former members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving our nation in the U.S. military or have received a discharge type of Honorable – and their eligible family members. Founded in 1922, USAA is headquartered in San Antonio. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit usaa.com.
Life insurance and annuities provided by USAA Life Insurance Company, San Antonio, TX, and in New York by USAA Life Insurance Company of New York, Highland Falls, NY. All insurance products are subject to state availability, issue limitations, and contractual terms and conditions. Each company has sole financial responsibility for its own products.
USAA Life Level Term V: Coverage is level for the duration of the policy. Premiums remain level for the duration of the Initial Benefit Period then increase annually while benefits remain the same. Form LLT49045ST 01-05 (may vary by state). Call for details on specific policy costs, benefits, limitations and availability in your state.
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