Global content marketing revenue has continued to surge, with content marketing set to become a US$313 billion industry in 2019, per PQ Media’s ‘Global Content Marketing Forecast 2015-19’. PQ Media’s Chief Content Officer Patrick Quinn said that content is, was and always will be king, which is true as long as you have cost-effective and efficient distribution. Fortunately, as the industry grows so have services providing everything from strategy to creative to execution, publication or posting, and measurement and evaluation.
NewsCred, Outbrain, Kapost and Scripted are but a few of the new service providers entering the space vying for a piece of the growing pie; after all, who wouldn’t want to be in a business segment with a nice double-digit CAGR? And all along, the press release newswires have been available to marketers – some offering products specially created for content marketing posting and publishing. I run a corporate press release distribution service and can tell you that our fastest-growing segment is content marketing. More and more professionals – either creating, curating or distributing content – are turning to the newswire, which makes perfect sense since our business is all about posting and publishing content.
In fact, press release newswires, if properly used, provide the best ROI in posting and publishing content designed to drive audiences and traffic to ecommerce web sites, online businesses and services. Other distribution methods charge much more than newswires which do not charge based on audiences, type of publications or traffic –newswires offer a flat fee and guarantee huge downstream distribution. The newswires are so cost effective that they can be used as a stand-alone solution for publishing content or an add-on with any distribution choice. The flat fees are in some cases so low the additional investment is negligible – and the newswires provide great reporting.
Any tier-one press release newswire will provide a substantial report with network audience and traffic stats, links to where content is published and more. In fact, for campaigns with smaller budgets, the newswires are by far the best option when it comes to providing a large valuable distribution for under $100. Additionally, the newswires provide content with a long shelf life, unlimited use of images and the ability to post links. Newswires are also by far the most user friendly and don’t require long-term commitments, use of proprietary software or a learning curve. The newswires have simple pay-as-you-go business models, SaaS platforms that are fast and easy and automated reporting. To publish your post go to http://www.icrowdnewswire.com