Launched in 2015 by a team of corporate communications, news and financial news services executives, iCrowdNewswire is a NewsTech leader and marketing technology, software and newswire company deploying communications software with new technologies that provide unprecedented targeting and reach. Since partnering with Google in 2017, iCrowdNewswire pioneered the concept of a press release as a landing page supported with tools designed to drive audiences and traffic to releases.
The world’s leading advertising targeting technology provided by Google allows Geographic targeting down to a zip or postal code worldwide and Demographic targeting by age group and industry or interest. Artificial Intelligence driven automated translations are used to publish six versions of each release, one in English and one each in Spanish, Portuguese, French, Russian and German exponentially growing the global value of corporate news. Asian languages are in development for mid-2018 deployment.
According to Amazon “listening is the new reading” and iCrowdNewswire is deploying audio channels on Amazon Alexa, Google Assistant, Microsoft Cortana and Apple Siri, as well as on its main web site. It is estimated that virtual digital assistant (VDA) enterprise use will reach 1 billion by 2020 and iCrowdNewswire sees this as one billion terminals. The new combined news distribution capabilities of Amazon, Google, Microsoft and Apple stand to change the way news is distributed and consumed, and iCrowdNewswire is the first corporate press release newswire to launch channels in audio.
Ad targeting, translations, audio and mobile also provide the kind of downstream distribution analytics that have been difficult to provide in the past and allow iCrowdNewswire to extend the life of a press release allowing users to amplify, modify or retarget releases after launch.
As a technology and software company, iCrowdNewswire has also pioneered a business model partnering with major media groups to launch vertical specific newswires, fully branded end-to-end SaaS platforms designed to provide very narrowly targeted reach by industry or audience.
Implement new technologies to drive productivity and value.
Lead NewsTech developing an AI driven SaaS platform that drives corporate communications news distribution and consumption.
Executive Vice President and General Counsel
Direct Phone: (713) 725-6169
General Manager / Head of Product / Revenue Builder
Greater New York City
Founder of text-on GmbH and a digital agency / dapd news agency / ddp direct / dapd video / medienservice exklusiy / Hugin, a New York Stock Exchange company
Miguel Angel Martinez Beccar Varela
Buenos Aires, Argentina
Director, Product Marketing – SPT Digital Networks Latin America at Sony Pictures Entertainment