BOSTON, — Propertybase, a leading real estate technology company, announced today the acquisition of BoldLeads, industry-pioneers of buyer/seller lead generation. With this recent addition, Propertybase now offers the most complete lead-to-close platform on the market that simplifies the business of real estate.
Founded in 2014, BoldLeads has created an innovative and automated process for agents to cost-effectively acquire, nurture and convert leads. The brand has seen explosive growth in recent years, servicing thousands of clients in North America and generating over 1 million leads per year.
“After nearly a year of research to identify a true market leader, we’re thrilled to welcome the BoldLeads team to the Propertybase family,” said Vance Loiselle, Propertybase CEO. “We have been on an aggressive mission to offer a product that empowers both agents and brokers, solving their biggest headaches to drive productivity and more deals.”
With BoldLeads now part of the equation, the breadth of features offered by the Propertybase real estate platform is unrivaled, comprising of:
- Lead generation
- Lead qualification and nurturing
- Award winning IDX websites
- Real estate-specific CRM
- Email marketing
- Compliance-driven transaction management
- Intranet and back office
“In five short years, BoldLeads has gone from an idea born at my kitchen table to an industry leader in marketing and lead generation” said Christine Crane, CEO of BoldLeads. “Becoming part of the Propertybase family is an exciting achievement, allowing us to accelerate our growth plans and amplify client offerings.”
BoldLeads will continue to operate as an independent entity under the Propertybase umbrella of companies. However, with the first phase of product integration achieved, current Propertybase clients now have access to generate buyer/seller leads.
Financial details of the acquisition were not disclosed.
Propertybase is the leading global cloud platform for real estate brokerages and teams looking to showcase their brand and drive more business through extraordinary digital experiences, collaboration and automation. The Propertybase platform includes lead generation, IDX-integrated luxury websites, the leading real estate CRM built on Salesforce, and intelligent transaction management and back-office tools. Our software powers over 200,000 users at 1,500+ real estate businesses in 60 countries worldwide, including Hawai’i Life, Nan and Co. Properties, Harry Norman REALTORS®, Pacific Union, Jack Conway REALTOR®, and Coldwell Banker Mason Morse. The company is funded by Providence Equity. For more information, visit www.propertybase.com.
BoldLeads, co-founded by a mother and son team, Christine Crane and Danny Loschiavo, is real estate’s premier lead generation solution for both seller and buyer leads. The turnkey platform makes it easy for agents to connect with home buyers and sellers by offering: professional ad campaigns managed by a dedicated campaign manager, personalized landing pages, an intuitive CRM to track communications, automated follow up that sparks conversations, and a concierge service that will qualify, convert and set appointments for agents. For more information, visit www.boldleads.com.