Digital Marketing has changed a lot over the past years, and there’s no sign of stalling in 2019. Innovation is enabling businesses to move fast, bring improved products and services to the market, increase in efficiency, and to crown it all improve business profitability. Every meaningful digital agency ought to harness the latest innovation to provide its customers with a superior experience. This article discusses some of the critical trends that are changing the digital marketing landscape.
1. Artificial Intelligence set to power customer segmentation
Artificial Intelligence (AI), is bringing a lot of changes to the digital marketing landscape. Most startups are leveraging artificial intelligence in their marketing platforms. Even large companies like Apple and Amazon are using AI to conduct voice-based marketing; some excellent examples being Siri and Alexa respectively. AI plays a significant role in shaping the consumers’ buying behavior, helping them to make better buying decisions. AI also makes content creation more efficient. It allows businesses to create relevant marketing content from raw data based on dozens of inputs. It is also excellent at targeting and segmentation.
2. Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) is a Google-based project that provides publishers with an open standard to help their pages load quickly on mobile devices. AMP is essential because when pages load fast, it improves usability, which makes visitors stay longer on your website and thus, engage with your content. It also enhances mobile ranking. Hence, many sites are going the AMP route in 2019.
3. Chatbots seems to be the norm
Chatbots have taken the internet by storm. Indeed, they have become part of many businesses’ marketing and sales departments’ strategy for improving sales and customer experience. The chatbots simulate realistic communication with a site visitor, thus helping them get what they want quickly and more accurately. In 2018, chatbots evolved to be more intelligent, and in 2019, they are poised to be more humane than ever before. Research indicates that more than 80% of businesses are planning to incorporate some form of chatbot by 2020. Hence, expect to interact with chatbots on most of the websites you visit.
4. SEO Reseller powering digital agencies
SEO Reseller businesses are empowering startups and small businesses by enabling them to deliver on projects that they cannot handle successfully by themselves. You do not require to hire and manage resources, or even lose projects due to the lack of necessary skills or time. However, when you choose an SEO Reseller, you must ensure that they have ready SEO strategies and specialized skills. The SEO Reseller should be result oriented, and above all, use
SEO strategies that are in line with Google’s guidelines to avoid penalties or removal from Google’s index.
5. Omnichannel marketing
Having a sound omnichannel marketing strategy ensures that your customers get to enjoy a seamless experience, regardless of where they are or the devices they are using. The approach enables a business to capture its customers in a way that works for them. It involves being available on multiple channels.